ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business.

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Advertising Advertising Agency Employee 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication.

Trends 333

Trends Industry Government Data 333

Ronn Torossian

MAY 15, 2020

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on. Some may argue that […].

Crisis 221

Crisis Publicity Advertising Advertising 221

5W PR

MARCH 25, 2024

It has been the go-to app for almost all demographics, and businesses are now utilizing the app as an extension of their digital marketing and advertising efforts. It was also named Agency of the Year at the 2023 American Business Awards®. We are thrilled to be part of your next project.

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Agency Marketing Advertising Advertising 88

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

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Trends Publicity Communications Marketing 119

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

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Advertising Advertising Marketing How To 195

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. It serves as the ignition for conversations, nurtures interaction, and ultimately crafts public perception.

Publicity 78

Publicity Strategy How To Marketing 78

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

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Agency How To Construction Advertising 223

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Advertising Strategies. Build awareness. Transfer trust.

Advertising 109

Advertising Advertising Strategy Publicity 109

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. Some leading agencies have made changes. African American, 2.6%

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ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.”

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Agency Internal International Pitching 192

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

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Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

5W PR

APRIL 11, 2022

That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Public relations efforts are quite cost-effective for businesses of all sizes. Credibility.

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Publicity SEO Engineering Tools 97

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. Press releases are released to the media to be made public.

Advertising 100

Advertising Advertising Writing Product Launch 100

5W PR

OCTOBER 11, 2023

Networking is the lifeblood of public relations. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Career advancement Many PR job opportunities aren’t advertised.

Publicity 103

Publicity Internal International Resources 103

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. At that point, I could no longer resist the gravity of the innovative spirit and the team committed to advancing the practice of Communications and Public Relations.

Communications 186

Communications Marketing System Measurement 186

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name?

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Publicity Public Affairs Agency Corporate 245

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 164

Crisis Ethics Publicity Marketing 164

Ronn Torossian

JUNE 8, 2021

Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […]. The post Communicating Clearly and Avoiding a PR Crisis appeared first on. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook.

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Crisis Communications Advertising Advertising 195

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK.

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Agency Meeting Crisis Energy 161

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble.

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Comparison Advertising Advertising Reputation 296

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Ayer & Son, Inc. Ayer & Son, Inc.

Advertising 76

Advertising Advertising Agency Publicity 76

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Bryan Pedersen: Yeah, sure.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

APRIL 11, 2023

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Paid social media advertising is another route to reach a wider audience. Companies can do this by attracting attention to their stock.

Publicity 88

Publicity Financial Banking Social Media 88

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm. And it sometimes applies. Entrepreneurial spirit.

Agency 351

Agency Creativity Corporate Internal 351

Shift Communications

JULY 18, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Advertising Measurement. Key Performance Indicators.

Advertising 60

Advertising Advertising Measurement Publicity 60

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. While PR and advertising do often intersect, there are some key differences. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. PR Strategy for Ad Tech Companies.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories.

Conference 368

Conference Pitching Agency Writing 368

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. The instinct of a communication profession is to correct and rebuke fake news.

Publicity 128

Publicity Government Guidelines Facebook 128

5W PR

JULY 11, 2023

When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. Communicating this benefit involves highlighting the reputation, quality of services, and customer loyalty associated with the franchise brand.

Communications 60

Communications Training Advertising Advertising 60