Sat.Feb 03, 2024 - Fri.Feb 09, 2024

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day.

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The Most Important KPIs to Consider in Corporate Communications

Ronn Torossian

In today’s digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. With countless channels and metrics, it’s crucial to identify the key performance indicators (KPIs) that truly matter. These guiding lights illuminate the path to building brand awareness, fostering engagement, and ultimately, driving business success.

Corporate 221
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Trending Sources

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How to prove PR value in 2024

The Resolution Blog

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

How To 207
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2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more

Agility PR Solutions

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators. The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.

More Trending

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Unleashing Your Potential: The Entrepreneurial Journey with Colleen Biggs

PR for Anyone

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

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HR and PR: 7 ways to make them work together for your business

Agility PR Solutions

A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google’s parent company, Alphabet, announced laying off 12,000 roles, Google employees shared different stories: perks cut, people leaving, and young […] The post HR and PR: 7 ways to make them work together for your business appeared first on Agility PR Solutions.

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How to Promote a Press Release in 10 Easy Ways

Prowly

You’ve spent days writing the perfect press release and coming up with a way to make your story more attractive to journalists and writers. And once the writing ends, there’s even more work to be done – promoting that press release. To make sure you get the maximum impact from your press releases, there are […] The post How to Promote a Press Release in 10 Easy Ways appeared first on Prowly Blog.

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Strategies for Traditional Brands to Thrive in the Modern Market Landscape

Ronn Torossian

Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful. Embracing digital transformation Traditional brands must embrace digital transformation to stay relevant. This means integrating digital technologies across all areas of the […] The post Strategies for Traditional Brands to Thrive in the Modern Marke

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases.

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Reach vs. impressions: Which metric is more important to track?

Agility PR Solutions

For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at the same time, knowing how well you are performing is crucial […] The post Reach vs. impressions: Which metric is more important to track?

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How Can Social Media Listening Increase Customer Advocacy?

Prowly

Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. When customers become advocates, their authentic, enthusiastic endorsements can resonate far more compellingly than traditional advertising.

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How AI is Advancing Defense Technology

Ronn Torossian

AI is transforming various fields, including the defense industry. Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. AI is playing a crucial role in advancing defense capabilities. Autonomous systems and robotics AI in defense systems is being used for autonomous systems and robotics. Unmanned vehicles, drones, and ground-based robots […] The post How AI is Advancing Defense Technology appeared first on.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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#MediaMonday – Lee Shappell

HMA Public Relations

Happy #MediaMonday! This feature comes to us from Lee Shappell, the current editor of the Tempe Tribune, the city’s original newspaper that made its return to print and online over the weekend. Meet Lee and learn more about his experiences in the media and return to the Tempe Tribune in this post.

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Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers

Agility PR Solutions

As we know, most business leaders are embracing generative AI in the workplace for the productivity boost, but new research from professional services firm Accenture reveals an urgent need for those leaders to look beyond how generative AI affects specific tasks and roles and, instead, start to scale gen AI by redesigning processes, as well […] The post Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers

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How to Increase Email Open Rates (Even if You’ve Already Sent It Out)

Prowly

Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […] The post How to Increase Email Open Rates (Even if You’ve Already Sent It Out) appeared first on Prowly Blog.

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A short, simple and specific case for more content, not less

Sword and the Script

Revving up the content engine takes some work. You are going to strike out. You are going to walk. But you’ll also wind up with a few home runs. That’s what people will remember. There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Typically, this is couched under a mantra of “less is more.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Should Highway Signs be Hilarious?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some states have turned to wisecracking signage to engage drivers with traffic messages, but not everyone is laughing.

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ICYMI: Bulldog’s Top 10 most popular posts in January

Agility PR Solutions

In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk of the traffic last month, but we […] The post ICYMI: Bulldog’s Top 10 most popular posts in January appeared first on Agility PR Solutions.

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How to Design a Press Release (w/ Tips & Examples)

Prowly

Press releases are usually all about writing. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog.

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Everything you need to know about AI and communications

Steve Barrett on PR

PRWeek has put together a package of content that profiles all the latest wisdom, creativity, influencers and technology to help PR pros inform their future practice.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The 2024 Media Landscape Report is here

Medianet Australia

Generative AI was a major focus of the 2024 Medianet Australian Media Landscape Report released today - with a sense of journalists being highly concerned about what it could mean for the quality of their work and their livelihoods.

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4 ways the right PR strategy can help you access your target audience

Agility PR Solutions

No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new audiences—and new potential customers—you need to get your company to […] The post 4 ways the right PR strategy can help you access your target audience appeared first on Agility PR Solutions.

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Pioneer John Harold Johnson (1918–2005)

Institute for Public Relations

IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. John Harold Johnson was born on Jan. 19, 1918, in Arkansas City, Arkansas.

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What Is Trending in PR Today?

HMA Public Relations

From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Modern Approach to Holistic Oral Care

5W PR

Forget the sterile dentist’s office and blindingly white smiles. Holistic oral care isn’t about wielding drills and wielding fluoride as weapons. It’s about tending to each element of oral health and cultivating a smile that radiates from within. Holistic dentistry and care isn’t a linear path. It’s a collaboration, blending ancient wisdom, modern tools, and everyone’s unique journey.

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Empowering teams with smart solutions: The new age of workplace efficiency

Agility PR Solutions

The contemporary workplace is characterized by its rapid adaptation and response to technological advances. As teams become increasingly diverse and dispersed, the demand for tools and strategies to streamline communication and collaboration has never been higher. This article explores the transformative role of smart solutions in enhancing workplace efficiency.

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Navigating public challenges and conflicts requires a pragmatic mindset

Mark My Words

Navigating public challenges and conflicts requires a pragmatic mindset, especially in the spotlight. I’ve witnessed the power of practical solutions and compromise in my 40-year career in the media and public relations industry. Like any of us, even those in the public eye, we sometimes find ourselves entangled in prolonged disputes. Embracing pragmatism means prioritising resolution over ego and being open to compromise.