In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. You must constantly fight complacency to change the status quo. Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? MORE

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. In 2027, our houses could include virtual projections, or we could be holidaying from the comfort of our own living room. In 2007 ‘Silent Discos’ were the next big thing. Really? MORE

The BBC licence fee deal is guaranteed beyond the life of the next Parliament to 2027. We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. Truth matters in a democracy. It’s a fundamental constituent of trust. It’s critical to effective communication, understanding and decision making. In the past six weeks, during the General Election campaign in the UK, we’ve witnessed an erosion of trust in institutions and the media. MORE

By 2027, just nine years from now, the majority of the 18- to 29-year-old cohort will be, too. Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. “I’ve MORE

Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The world is finally returning to some sense of normality and we could not be more excited. The high street is open, many are returning to work, and we can even go for a cheeky Nando’s! MORE

The BBC licence fee deal is guaranteed beyond the life of the next Parliament to 2027. A story from the North of England about an attempt to move the news agenda on from a negative story for the Prime Minister and the Conservative Party. The Daily Mirror led on its front page on Monday with a story about a four-year-old boy suffering from suspected pneumonia. The story was originally broken by The Yorkshire Evening Post on Sunday. MORE

Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The world is finally returning to some sense of normality and we could not be more excited. The high street is open, many are returning to work, and we can even go for a cheeky Nando’s! MORE

This is expected to grow to 86 million by 2027 so that freelancers will be the majority of the American workforce. Automation. Automation, the replacement of human work with human-made technology, has been happening ever since we invented tools. Just as farmhands were replaced by machines 100 years ago, so too will knowledge workers be replaced by networked computers in the next few decades. MORE