July tech news round up

PR in High Definition

Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The world is finally returning to some sense of normality and we could not be more excited. The high street is open, many are returning to work, and we can even go for a cheeky Nando’s!

Distraction as a media relations tactic

Stephen Waddington

The BBC licence fee deal is guaranteed beyond the life of the next Parliament to 2027. A story from the North of England about an attempt to move the news agenda on from a negative story for the Prime Minister and the Conservative Party.

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Honda and GM tout electric vehicle partnership, Coca-Cola’s new flavor teased in the metaverse and journos prefer morning pitches

PR Daily

The companies predict the production of the vehicles will begin in 2027. Also: Jägermeister partners with Stonewall Inn nonprofit to create LGBTQ+ safe spaces in the U.S.

Survey 105

July tech news round up

PR in High Definition

Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The world is finally returning to some sense of normality and we could not be more excited. The high street is open, many are returning to work, and we can even go for a cheeky Nando’s!

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Those steps, which include investing in better processes for detecting methane leaks and exploring alternative hydrogen-based fuels, are part of the company’s pledge to spend $15 billion on business initiatives that reduce emissions by 2027.

How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. In 2027, our houses could include virtual projections, or we could be holidaying from the comfort of our own living room. In 2007 ‘Silent Discos’ were the next big thing. Really?

Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession

PRSay

By 2027, just nine years from now, the majority of the 18- to 29-year-old cohort will be, too. Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. “I’ve

A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The BBC licence fee deal is guaranteed beyond the life of the next Parliament to 2027. We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. Truth matters in a democracy. It’s a fundamental constituent of trust.

How to avoid PFI contract expiry risks

Practical Law Construction

Of those, 78 projects are due to expire before December 2027 and a further 91 projects will expire in 2028-2030. Private finance initiative (PFI) projects tend to be long-term, usually lasting for a period of 25 years or more.

Infographic: 7 emerging trends for email marketers

PR Daily

According to 2021 data from Statista , the global email marketing market is projected to increase by more than $10 billion by 2027. Avoid getting sent to spam this year with these tips and tricks. When it comes to reaching audiences, social media is often top-of-mind for communicators.

Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. You must constantly fight complacency to change the status quo. Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy?

embracing automation

PR Daily

This is expected to grow to 86 million by 2027 so that freelancers will be the majority of the American workforce. Automation. Automation, the replacement of human work with human-made technology, has been happening ever since we invented tools. Just as farmhands were replaced by machines 100 years ago, so too will knowledge workers be replaced by networked computers in the next few decades.