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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027. For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Last week I organised a Silent Disco at home – 75 headsets, 3 tracks, £200. 3D printed cupcake anyone?

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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. billion by 2027. It's a new age for marketing. But there are ways to get even more scientific. Is your marketing plan ready?

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

By 2027, that number’s set to skyrocket to nearly six billion! As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Bombarding consumers with promotions can turn them away.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

We took some time to walk the crowded floor to get a feel for whats next in the industry and here is what we found: Variety of Supplement Formats The supplement category has certainly been flourishing in recent years, with more consumers buying products that address their specific wellness needs.

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual. Think eBay, Etsy, or even Facebook Marketplace. Think eBay, Etsy, or even Facebook Marketplace.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual. Think eBay, Etsy, or even Facebook Marketplace. Think eBay, Etsy, or even Facebook Marketplace.