article thumbnail

7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 94
article thumbnail

2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rich Media And Social Media Are Essential For Hospitality Industry Marketing

The Hoyt Organization

In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Communication has changed tremendously in the last decade and it will continue to grow in the future. Social media has become an integral part of daily life for both people and businesses. The hospitality […].

article thumbnail

July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Guardian dives deeper into this.

article thumbnail

Will Gary Lineker get a red card from the BBC over his tweets? Probably not

Mark My Words

The multimillionaire, who has more than 10 million social media followers, knows his brand is bigger than needing to fit a BBC plan to placate ministers. The royal charter expires in 2027, although negotiations are unlikely to begin in earnest until after the next general election.

article thumbnail

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. By 2027, that number’s set to skyrocket to nearly six billion! So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

article thumbnail

How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. 3D printed cupcake anyone?

Trends 59