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A PR Agency’s take on Trade Show Trends

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52
Trade Shows Trends Meeting Agency 52
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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

OCTOBER 5, 2017

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. You must constantly fight complacency to change the status quo.

Marketing 45
Marketing Engineering Resources Consumer 45
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