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7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 94
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Media Advisory vs. a Press Release: What’s the Difference?

PR Fuel

The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. A press release is a powerful marketing tool capable of making a big. There’s no denying the power of the press, especially when it comes to press releases. Read More The post Media Advisory vs. a Press Release: What’s the Difference?

Media 81
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Using PR to promote NFTs: Best practices and approaches

Agility PR Solutions

In fact, the NFT market is set to grow from 3 billion in 2022 and reach 13.6 billion in 2027, as indicated in a report by Markets and Markets. As the world of digital assets continues to evolve, non-fungible tokens (NFTs) have emerged as a hot topic in recent years.

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Rich Media And Social Media Are Essential For Hospitality Industry Marketing

The Hoyt Organization

In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. The post Rich Media And Social Media Are Essential For Hospitality Industry Marketing appeared first on The Hoyt Organization. Social media has become an integral part of daily life for both people and businesses.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Retail media network – no longer just a buzzword but a market reality. Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027. Retail media (explainer here ) is more than one of this year’s hottest buzzwords: it’s the next big advertising channel.

Retail 170
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July tech news round up

PR in High Definition

Despite Mark Zuckerberg claiming that the advertising boycotts will “end soon enough,” data revealed that the movement has caused a 42% decrease in advertising spend, causing a huge blow to the Facebook ad market. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Soon, marketers will have to design their campaigns around algorithms as well as humans.

Trends 59