Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Landis PR

MAY 1, 2023

ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. This compares to 13% growth of total ARR in Q1 2022. How does PR’s use of gAI compare to marketing?

Survey 155

Survey Software B2B Pitching 155

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. I took an in depth look at Muck Rack for a PR Tech Briefing a couple years ago: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. Inject personality into your media relations. Top 5 luxury PR campaigns from 2022 so far .

Storytelling 62

Storytelling B2C B2B Consumer 62

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself. My writing career has spanned a total of 33 years as of this year.

Automotive 77

Automotive Meeting Engineering Media 77

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors.

Engineering 80

Engineering Automotive Agriculture Media 80

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” This past year, we saw the addition of numerous generative AI integrations into media outreach tools, and I think that’s only the beginning.

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Writing Communications Marketing B2B 200

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. My road to this point began in high school during my junior year.

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Meeting Newspapers Agriculture Media 74

Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. They let me write while I did that, and I’ve been with them ever since.

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Meeting Report Transportation Media 98

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

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Meeting Automotive Media Newspapers 80

Solo PR Pro

MARCH 29, 2022

Maybe it’s a creative writing conference, a primer on AI, a series on digital marketing, or learning a new language. If you are interested in sharpening your media relations skills, don’t miss our workshop on April 8, 2022 with media guru, Anne Isenhower. We’d love to know!

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Conference Reddit Local Course 80

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

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B2B Marketing Survey Software 124

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. I do love cooking, though, and someday I’ll get around to writing all those fictional stories rolling around in my head. Meet the Media: Alexa St. I used the G.I.

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Meeting Transportation Media Journalism 93

Bianchi Biz Blog

SEPTEMBER 1, 2022

I’m a mom but that’s not what I write about, and it irks me something fierce when people send me mom stuff just because I’m a woman.”. Here is a bit of advice from Jim Park of Heavy Duty Trucking & TruckNews: “Understand the market I write for. Allie is an intern at Bianchi PR for the summer 2022 semester.

Automotive 89

Automotive Pitching Meeting Healthcare 89

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. Women in Transportation 2022: Trailblazers in trucking. My editor and I at the time (who, incidentally, works with me as FleetOwner’s executive editor) collaborated a lot—and slept very little—through that storm. Does trucking have a training problem?

Meeting 61

Meeting Automotive Transportation Newspapers 61

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 84

Meeting Automotive Media Transportation 84

Wadds Inc.

JANUARY 16, 2023

As I noted in that same chapter that led into the section on Lincoln, I wrote this: “Masterful public relations professionals must always seek to simplify the complex, speak or write to their audiences’ understanding, listen and absorb, and master the ability to have meaningful, engaging, and uninterrupted conversations.”

Meeting 98

Meeting Ethics Storytelling Publicity 98

Landis PR

MAY 28, 2024

Key services: Strategic Communications Management Communications Crisis Communications Public Relations Content Marketing Social Media Top Advice for Foreign Companies Navigating Danish Media 1. Find the Danish angle Write a story with a local angle for the Danish market. million users (33% of population) 2022 X : 1.2

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. The state of journalism in 2022. 5 tips for working with the media. One thing that hasn't changed?

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Pitching Media Journalism Data 58

Bianchi Biz Blog

JANUARY 24, 2022

We recently completed the Live With AEye: Virtual CES 2022 webcast. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together. I hope the NAIAS organizers do it again!

Meeting 80

Meeting Automotive Media Technology 80

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 198

Marketing Content Marketing Data Social Media 198

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 172

Report Local Media Pitching 172

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. ESG outlook.

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Software Case Study Advertising Advertising 129

Bianchi Biz Blog

JANUARY 9, 2023

If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. You might also be interested in: Top 10 Meet the Media Profiles of 2022. Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner. It was approved in 2021.

Automotive 76

Automotive Groups Meeting Technology 76

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. million in April 2022 and last December told me they had 500 customers.

Software 146

Software Pitching System Analytics 146