Sword and the Script

AUGUST 8, 2023

They polled 123 SaaS marketers in November and December of 2022. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates.

Case Study 130

Case Study Study Company B2B 130

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Surveys and focus groups are a good way to do this. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. — Erik Davis (@ErikDavis) September 24, 2022. The results were indeed creepy. Going to a game this weekend?

Social Media 118

Social Media Fashion Media Travel 118

Stern + Associates

SEPTEMBER 20, 2022

How do leaders create workplace cultures that inspire true inclusiveness and make all employees feel like they belong? for the sake of their organization, their employees, and their customers. By definition, the specifics of a crisis can’t be predicted. How can organizations turn everyday crises into opportunities?

Leadership 62

Leadership Crisis Management Crisis Financial 62

PR in High Definition

APRIL 27, 2023

Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Employees are now more willing to leave their jobs, otherwise known as conscious quitting, if they feel an organisation’s ESG commitments are lacking. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Deals are taking longer to complete too. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Maxim Behar

DECEMBER 20, 2022

And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. And again, wishing you all the best for your “Best PR Professional in Europe 2022”! See you soon! .

Energy 52

Energy Groups Internal International 52

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. In 2021, the company says it added 65 new employees bringing its total to 150. EBIDTA margin under GAAP.

Software 126

Software Case Study Advertising Advertising 126

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

Katie Paine's Measurement Blog

JANUARY 24, 2023

Also, it doesn’t take into consideration what is likely to be driving decisions in the war room, e.g., the relative impacts to the organization in terms of legal costs, employee morale, customer retention, and stock price. So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award.

Measurement 40

Measurement Crisis Crisis Management Data 40

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? study found that one in three DEI professionals lost their job in 2022 during mass layoffs compared to 21% of those in non-DEI roles. Specific to multinationals, I have often found that certain voices and definitions of inclusion are louder than others. Us: OK, no problem.

Handbook 36

Handbook Trade Shows Employee Local 36

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " What is your definition of PR in 2022? - We actually won 11 new ones.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Maxim Behar

MAY 18, 2023

For him, from the very first day of his business, he has never cared about the origin, sex orientation, religion, or the color of the skin of his employees. This is my definite understanding.,” The only thing that matters to him is the performance of the team and how they can understand each other in the office. he asserts.

Ethics 52

Ethics Internal International Groups 52

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Here’s a much better look at The PR Technology Landscape 2022. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. As Stouse pointed out, “If you Google the definition of “attribution” you’re talking about math, and it means causality.

Analytics 40

Analytics Crisis Data Measurement 40

Burrelles Fresh Ideas

MAY 9, 2023

In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion. Then when you click the info bubble, you see a definition and an option to click for even more information, as you can see in this screenshot. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR in High Definition

JULY 28, 2021

Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. And maybe now is the time for a bit of summertime daydreaming about what you want 2022 to bring. That same great message that you’re pushing externally also needs to be felt and followed internally.

Reputation 62

Reputation Meeting Internal International 62

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. And then I came up with the short and, in my opinion, too clear definition: it is making profits transparently. Host: But they don't.

Government 52

Government Tourism Ethics System 52