PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Sharpening your comms plans in 2022 and beyond appeared first on Firefly Communications. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation. This includes likes, comments, shares, and retweets.

Reputation 195

Reputation Corporate Brand Branding 195

Reputation Us

DECEMBER 2, 2021

Underscoring the value of reputation, boards of companies that have recently experienced a reputation crisis within the past two to three years are even more focused on reputation. During a crisis, while the reputation of the company is at stake, a board of directors has its own reputation to consider as well. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

Stephen Waddington

MARCH 15, 2022

I have found the practical nature of the lectures instantly applicable and particularly enjoyed the opportunity to work with peers during a crisis simulation. Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work. Hard to pinpoint one thing.

Mobile 116

Mobile Meeting Course Ethics 116

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This increased from 77 percent in 2022, even more notably from 2017, when only 37 percent of respondents claimed they would create a budget for influencer marketing.

Reputation 78

Reputation Journalism Financial Corporate 78

NewsWhip

JULY 12, 2022

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. But over 60% were published in the three days of the crisis (Friday, Saturday, and Sunday.) Preparation Is everything in a crisis.

Communications 158

Communications Telecommunications Banking Crisis 158

Stephen Waddington

NOVEMBER 10, 2021

It was a measure of his humanity that he took the time to wish an upstart competitor good luck. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. Socially Mobile opens today for applications for the first cohort in January 2022. This award is dedicated to you all.

Mobile 143

Mobile Community Education Government 143

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

Leadership 111

Leadership Publicity Energy Crisis 111

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods.

Survey 130

Survey Communications Measurement Internal 130

Wadds Inc.

FEBRUARY 28, 2024

It attempts to address the challenges of the tension between market-led consumerism and the climate crisis, calling on practitioners to embed sustainability in their work. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

Marketing 52

Marketing Ethics Internal International 52

Sword and the Script

APRIL 2, 2024

In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A Crisis after crisis.

Communications 122

Communications Crisis Internal International 122

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Stern + Associates

JUNE 29, 2023

.” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

Prohibition

OCTOBER 7, 2022

Because of this, social media has thrown a real spanner in the works for brands and businesses, with more avenues for a potential PR crisis to occur. Develop a social media crisis management plan. Knowing what to do in case a crisis does happen can massively lessen it’s impact on your brand or business.

Social Media 62

Social Media Crisis Management Crisis Media 62

Stern + Associates

APRIL 13, 2023

Climate strategist, New York Times bestselling senior writer of “ Drawdown ,” and editor of “ All We Can Save: Truth, Courage, and Solutions for the Climate Crisis ” Katharine Wilkinson argues that it’s impossible to answer these questions without grounding them in the current and future realities of the planet we call home. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. It didn’t have a seat at the table, and measuring PR was considered a novel idea.” . But, that’s unrealistic for 2022.

Data 78

Data Analytics Measurement Technology 78

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Regardless of geographical location, many (46.7%) agencies believe that the demand for their services will be higher this year than in 2022.

Ethics 52

Ethics Survey Insurance Insurance 52

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 80

Publicity Meeting Policies Employee 80

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. The study of BACA hopefully predicts a recovery of the market and quite a large growth in our country in 2022. How did the crisis affect the budgets and prices of online advertising? What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. The 2022 Edelman Trust Barometer found that most people believe businesses are not doing enough to fix societal problems. This can create a crisis management situation for your reputation. Action 6: Enhance Social Awareness and Action. This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

Wadds Inc.

JANUARY 12, 2023

He discusses how crisis is inevitable, but how it can be either a threat, or an opportunity – handled right. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. He examines the importance of traditional media, social media, and politics to reputation.

Reputation 98

Reputation Public Affairs Case Study Internal 98

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact. Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well.

Communications 78

Communications Local System Data 78

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

Leadership 52

Leadership Publicity Energy Crisis 52

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities.

Policies 62

Policies Employee Ethics Survey 62

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month.

Brand 62

Brand Branding B2C Viral 62

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. Host : You mean the main inflation measure for this generation is their family? But, for me, these three factors that met in 2022 created difficulties. In general, after the 2008 crisis.

Government 72

Government Education Course Ethics 72

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. Let’s talk about the 2022 Brands in Motion report. Are there any other key points that you want to highlight from the 2022 Brands in Motion study? Companies should lean into the areas where they can deliver measurable and lasting results. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

At this point a year ago, few people would have predicted that Russia would invade Ukraine, or several other major events of 2022. So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year.

Measurement 40

Measurement Analytics Data Reddit 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " Were you ready, were your clients ready for the crisis? - Of course not.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. . Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. Here’s a taste of their talk.

Analytics 40

Analytics Crisis Data Measurement 40