wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 15, 2022

With HubSpot smart content , creating personalized marketing messages and customized end-user experiences takes just a few clicks. During INBOUND 2022, Mike Tatum , Director of Lifecycle Marketing at Athletic Greens , shared how marketers can leverage smart content to create a personalized customer experience—with minimal effort.

Privacy 59

Privacy Data Consumer Conference 59

Sword and the Script

NOVEMBER 15, 2022

There is survey data behind this too: Three-quarters (75%) of the B2B marketers say they do not spend enough time on content amplification, according to a survey by Converge Today – The 2022 B2B Content Amplification Report. click the image for a higher resolution). It’s not a lack of budget. It’s not a lack of buy-in.

B2B 78

B2B eBook Survey Report 78

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. This innovation is less technological and more creative. The post 3 Trends That Could Make Virtual Events Less Awful in 2021 appeared first on Contently.

Trends 130

Trends LinkedIn Video B2B 130

Contently - Strategy

FEBRUARY 22, 2023

Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. Ninety percent of marketers who leveraged short-form video in 2022 plan to keep doing it this year. It also has the highest ROI of all social media marketing strategies.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Here’s a much better look at The PR Technology Landscape 2022.

Interviews 99

Interviews Publicity Technology Social Media 99

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

B2B 116

B2B Marketing Survey Software 116

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.” Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 192

Writing Communications Marketing B2B 192

Landis PR

MARCH 14, 2022

While your messaging is limited to 280 characters, you can develop succinct, creative content for your brand that adds to an existing conversation. Related Article: Building your social media marketing strategy for 2022 , Sprout Social. Show them they matter, and your connections will grow.

Social Media 52

Social Media Consumer Brand Branding 52

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 91

Survey How To Reddit Pitching 91

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Get specific.

Creativity 82

Creativity Enterprise Tools Training 82