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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Want to join this inspiring network of Solo PR pros in 2022? Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.”

Banking 96
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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118
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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. The 10 Most Common Ways Comms Pros are Measuring PR.

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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

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