Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Sure, you CAN sell on social. But, it’s the the best use of the tools.

Strategy 106

Strategy B2C B2B Resources 106

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. As you execute your video marketing strategy this year, keep these trends in mind. It helps that consumers strongly prefer live video, too. And brands noticed.

Video 132

Video Strategy Marketing Instagram 132

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Some are subject-matter experts who are very knowledgeable about marketing and PR, while others may need more background on rationales for specific strategies and tactics.

Writing 310

Writing LinkedIn Social Media SEO 310

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. Even a business as big as Twitter was eclipsed by the arrival of Elon Musk in 2022 when he purchased the company for an eyewatering $46.5bn.

Reputation 195

Reputation Corporate Brand Branding 195

Prohibition

OCTOBER 25, 2022

Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 134

Brand Branding Instagram Video 134

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. The average consumer’s attention span is short. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). billion users by the end of 2022. The growth of TikTok. TikTok is expected to hit 1.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Contently - Strategy

SEPTEMBER 19, 2023

Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies. What Does Google Perspectives Mean for SEO Strategies? Not exactly.

Google 52

Google Strategy Reddit SEO 52

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. With safety precautions in place, socialization is a top priority for our social wellbeing, but also business strategies. The strategy of these giveaways depends on the format of your event.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. With safety precautions in place, socialization is a top priority for our social wellbeing, but also business strategies. The strategy of these giveaways depends on the format of your event.

Agency 52

Agency Marketing Conference Instagram 52

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Burrelles Fresh Ideas

MARCH 19, 2024

This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond).

Brand 113

Brand Branding LinkedIn Twitter 113

Konnect Agency

NOVEMBER 20, 2023

In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers. PR experts are strategically using video content to tell compelling brand stories and engage consumers in more immersive and emotionally resonant ways. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% Media relations – a classic function of PR – has never been harder because there’s so much noise and fewer bona fide journalists. You were just trashing display ads, and now you are talking about sponsored media?

B2B 90

B2B Marketing LinkedIn Content Marketing 90

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1. Looking back, if your company participated, can go a long way to making 2022 even better. If you have already secured your spot for 2022, great!

Technology 86

Technology Automotive Trade Shows Hotels 86

Prohibition

AUGUST 15, 2022

When we talk about influencers, we usually think about the social media influencers we see daily on our feeds – the foodies, the fashionistas and the fitness fanatics- those who are ‘mostly’ human, except the dog influencers who happen to be our favs! In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

NewsWhip

OCTOBER 13, 2022

As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. Facebook Marketing Strategy. Instagram Marketing Strategy. 2022 and Beyond. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164