PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. If companies do not incorporate these new values, they will have to prepare to face a crisis.

Trends 52

Trends Trade Shows Agency Communications 52

Ethical Voices

DECEMBER 12, 2022

How many companies are delivering on their value-led commitments. Key findings from the 2022 Brands In Motion Study. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. I want to show progress, but I’m going to take listen to my employees first.

Ethics 73

Ethics Brand Branding Internal 73

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The energy crisis in the UK has shown the failure of government and oil and gas companies to address societal issues such as the climate crisis and fuel living.

Publicity 105

Publicity Corporate Employee Energy 105

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Make no mistake, Kanye may go by a different name in 2022, but we knew who he was in 2013. . But wait just a minute: Adidas stock was already down 64% in 2022.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis. For example, among businesses with 500 or more employees, 64% said tech spending would rise. 22% said inflation.

B2B 107

B2B Software Survey Study 107

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. For many companies, being in the “eye of the tiger” required a laser-focus on achieving goals and outcomes to rise up from the pandemic in order to survive. Asking for a reputational assessment of your company from your staff can lend insight into their perceptions.

Reputation 78

Reputation Insurance Insurance Employee 78

NewsWhip

FEBRUARY 11, 2022

Let’s jump right into this week, beginning with February 7th, 2022. Feb 7th: GoFundMe embroiled in trucker crisis. Ever since Neil Young took his “me or Joe Rogan” with Spotify stand at the end of January, the discourse has been ongoing around the company’s responsibility as a platform. .

Employee 78

Employee Crisis Facebook Web 78

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " Were you ready, were your clients ready for the crisis? - Of course not.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A Crisis after crisis.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 82

Survey Corporate Communications Financial 82

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. These are universal for ZF‘s employees and connect all of us at ZF. How do you manage that? .

Local 94

Local Internal International Crisis 94

NewsWhip

APRIL 22, 2022

Apr 18th: Companies accused of profiteering from inflation. Inflation is something we’ve covered repeatedly in this newsletter and beyond, but one aspect that has begun to resonate more recently with people is companies being accused of profiteering and achieving record profits while workers struggle with an inflation-hit economy.

Twitter 78

Twitter Analysis Crisis Banking 78

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. According to a U.S.

Privacy 52

Privacy Ethics Airlines Data 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. But what about the successes?

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset.

Agency 98

Agency Publicity Marketing Banking 98

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 79

Publicity Meeting Policies Employee 79

PR in High Definition

APRIL 27, 2023

Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Greenwashing Companies are increasingly being called out for greenwashing when their ESG comms lacks substance or is seemingly a PR stunt. According to the report, to keep within the 1.5°C

Policies 62

Policies Employee Ethics Survey 62

NewsWhip

SEPTEMBER 14, 2023

Interestingly, as this is based on a search for Fortune 100 companies, which Mattel is not, the article only made it into our analysis due to the fact it was compared to some Disney properties, but that doesn’t make it any less striking. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand 78

Brand Branding Viral Apparel 78

Stern + Associates

SEPTEMBER 20, 2022

How do leaders create workplace cultures that inspire true inclusiveness and make all employees feel like they belong? How to Emerge from Crisis a Better Organization. In addition to people, profit and the planet, prepared leadership should be the fourth ‘P’ in a company’s bottom line. “In Co-authored with Erika H.

Leadership 62

Leadership Crisis Management Crisis Financial 62

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. But what about the successes?

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

Stern + Associates

APRIL 13, 2023

The Planetary Purpose of Business More and more companies are asking why: What’s the purpose of business beyond profit? With tailored guidance for a given sector or company, Wilkinson helps audiences clarify a purpose that is significant, impactful and necessary. If we exist for more than short-term gain, what “more” do we serve?

Policies 94

Policies Energy Government Crisis 94

Newsfile

MAY 11, 2023

Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ” You can use the following top reasons that companies write a press release for ESG to deliver your ESG news to a global audience. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact.

Communications 78

Communications Local System Data 78

Katie Paine's Measurement Blog

JANUARY 24, 2023

Except that most communications professionals wouldn’t find a lot of useful similarities between the downfall of a billion-dollar company and the recall of one batch of peanut butter. The report is filled with pretty charts, all of which illustrate crisis-driven spikes in media coverage and public engagement. Congrats! ∞

Measurement 40

Measurement Crisis Crisis Management Data 40

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). And here we go the PR Tech Sum for the month of June 2022…. The combined company later rebranded under the Onclusive name. My email to the company asking about this went unanswered.

Software 86

Software Pitching Internal International 86

Maxim Behar

DECEMBER 20, 2022

And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. And again, wishing you all the best for your “Best PR Professional in Europe 2022”! See you soon! .

Energy 52

Energy Groups Internal International 52

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Prohibition

APRIL 7, 2022

This seems to follow an overall trend of geo-political discussions on the app – including addressing and discussing the recent Ukraine crisis. Employee advocacy is therefore definitely worth considering for your strategy. For more interesting articles from us check out these posts: The importance of social media in crisis management .

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This seems to follow an overall trend of geo-political discussions on the app – including addressing and discussing the recent Ukraine crisis. Employee advocacy is therefore definitely worth considering for your strategy. For more interesting articles from us check out these posts: The importance of social media in crisis management .

Social Media 62

Social Media Trends Media Instagram 62

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? study found that one in three DEI professionals lost their job in 2022 during mass layoffs compared to 21% of those in non-DEI roles. Companies in the West should absolutely be prioritizing this as a key issue. It was clear that they felt like the company had their back.

Handbook 36

Handbook Trade Shows Employee Local 36