Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. I recommend being cautious here: you don’t want sales or the C-Suite getting spun up over an article that PR hasn’t seen yet – because you were stuck in a meeting when the mention was published to Slack.

Pitching 128

Pitching Study Technology Report 128

Newsfile

MAY 11, 2023

Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports. Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2.

Writing 52

Writing Energy Training Education 52

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. The sustainability giant has always created for the greener good, but in 2022 they went even further. Could Target have foreseen this backlash? Take Patagonia, for example.

Reputation 78

Reputation Retail Nonprofit Viral 78

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. How did they meet? Financial Services Organizations Social Media Interview Key Points.

Financial 52

Financial Social Media Banking Media 52

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 126

Communications Crisis Internal International 126

Solo PR Pro

DECEMBER 22, 2020

Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be

Conference 58

Conference Content Marketing Community Education 58

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. You might also be interested in: Top 10 Meet the Media Profiles of 2022.

Automotive 74

Automotive Groups Meeting Technology 74

Bianchi Biz Blog

MAY 13, 2022

We get RFPs all the time from municipal unions, new restaurants, community arts programs and even consumer product companies. You might also be interested in: Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Agency 77

Agency Automotive Mobile Exercises 77

The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. Between tight deadlines, endless meetings, and having to juggle multiple projects across a finish line, there is no denying that stress is an inevitable part of the job. Disconnect from technology. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

wiredPRworks

MAY 18, 2022

How could such a busy person find time to meet so many people? Barry’s 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” was published in April 2022. Barry and I met when we were both working in Chicago. Great advice! I still need to take it. ?? Get your free copy. Barry Moltz on Twitter.

Small Business 52

Small Business Social Media Radio Media 52

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? While I’ve missed in-person PRSA events, technology has removed geographic barriers to engagement. Alma mater: B.A.,

Meeting 148

Meeting Crisis Management Energy Resources 148

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Konnect Agency

MARCH 16, 2021

The world of funding was also flipped on its head, as in-person meetings quickly pivoted to Zoom calls and emails, and investors were much more cautious with their capital. Greater efficiency from rapid development and implementation of technology will continue to keep restaurants afloat as consumers ease into dining in. The result?

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Meltwater announced a “review of strategic alternatives” in September of 2022. It makes sense.

Software 128

Software Pitching Ethics Privacy 128

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Stern + Associates

FEBRUARY 1, 2024

Any organization’s upcoming meeting agenda, professional development, or executive education sessions – during Black History Month and beyond – would be well-rounded with the research-backed insights and perspectives different from those held within many organizations. Desmond Upton Patton, Ph. Renee Richardson Gosline, Ph.D.

Leadership 111

Leadership Ethics Education Technology 111

Stern + Associates

JANUARY 24, 2023

Any organization’s upcoming meeting agenda, professional development, or executive education sessions – during Black History Month and beyond – would be well-rounded with the research-backed insights and perspectives different from those held within many organizations. Desmond Upton Patton, Ph. Renee Richardson Gosline, Ph.D.

Leadership 93

Leadership Ethics Education Technology 93

Stern + Associates

OCTOBER 27, 2022

Most organizational leaders tasked with achieving zero carbon emissions by 2050 need guidance on strategies and best practices so they can successfully meet their goals. And those electric technologies only get cleaner alongside the grid: they are appreciating assets from a climate perspective. achieve true energy independence.

Policies 62

Policies Energy System Technology 62

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. That means we, the human colleagues, must learn to communicate well with our machine colleagues. Once mastered, it increases the odds our requests will produce assets that meet the needs of the business.

Creativity 132

Creativity Enterprise Tools Training 132