Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. The post 5 trends retail marketers must embrace to transform into customer-first organizations in 2022 appeared first on Agility PR Solutions.

Retail 146

Retail Trends Marketing Consumer 146

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

Communications 162

Communications Trends Nonprofit Radio 162

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Agility PR Solutions

MARCH 13, 2022

New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or generating more website traffic (19 percent). The study also found that almost half (49 percent) of small businesses are […].

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Small Business Social Media Trends Marketing 100

Agility PR Solutions

JANUARY 31, 2022

On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022. The post PR predictions: Breaking down the need-to-know trends of 2022—what the experts say appeared first on Agility PR Solutions.

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Trends Writing Report Industry 100

5W PR

DECEMBER 29, 2021

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended. Social Media E-Commerce.

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Social Media Trends Media Instagram 60

Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. According to Forrester’s US 2022 Customer Experience […].

Crisis 146

Crisis Brand Branding Survey 146

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

Agility PR Solutions

DECEMBER 4, 2022

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions.

Trends 157

Trends Marketing Social Media Brand 157

Shift Communications

APRIL 13, 2022

Brands today are built on social. What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. Twitter Trends & Changes. Using the news cycle and trending topics to your advantage (trendjacking) is the name of the game.

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LinkedIn Social Media Twitter Trends 78

Agility PR Solutions

JUNE 1, 2022

New research from e-commerce cloud platform Yottaa examines online retail trends based on feedback from some of the biggest brands in the industry. The post E-commerce in 2022: Online revenue growth top priority for executives from leading brands appeared first on Agility PR Solutions.

Brand 78

Brand Branding Retail Trends 78

Communications Conversations

DECEMBER 9, 2021

Brands focused on using social to sell. So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. But since then, much has changed.

Social Media 169

Social Media Twitter Employee Trends 169

Agility PR Solutions

JANUARY 2, 2022

With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022.

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Company Brand Branding Study 148

Agility PR Solutions

JANUARY 12, 2023

trillion in 2022, as per IMARC. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions. The eCommerce business market was expected to hit US$16.6 The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43

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Trends Brand Branding Marketing 86

Agility PR Solutions

DECEMBER 20, 2021

With the market only expected to grow, it’s critical for brands and influencers to understand how its growth, along with the trends we saw in […]. The post What does 2022 have in store for influencer marketing? billion—more than doubling in size from 2019. Here are 5 predictions.

Marketing 172

Marketing Trends Brand Branding 172

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. minutes, it’s poised to be the top growing and engaged with platform in 2022. They both trended on TikTok at one point. By Lisa Zanchi, Director, Digital Marketing. They also need paid amplification. With an average session of 10.85

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Pinterest YouTube Social Media Trends 78

Agility PR Solutions

JANUARY 2, 2023

As 2022 winds up, new research from CX platform Emplifi offers key insights on the ever-evolving influencer/brand relationship. The post New trends in influencer marketing—payment, values, and the top reason for working with brands appeared first on Agility PR Solutions. One […].

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Trends Brand Branding Marketing 78

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

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Video Brand Branding Instagram 148

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Enter brand narrative. That is, if it is created and strategically managed to leverage these trends. See brand narrative as a business product. Appreciate the need for maintenance.

Brand 97

Brand Branding Internal International 97

Konnect Agency

OCTOBER 20, 2022

Expo East, the sister show to Expo West, run by New Hope Network , is the destination for CPG brands, marketers, and the like in the second half of the year to see what’s new and trending in the industry. While better-for-you products continue to grow, four other trends are emerging as prominent players. and pickled foods.

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Trends Retail Consumer Survey 52

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

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Travel Trends Tourism Transportation 90

Agility PR Solutions

JANUARY 24, 2022

The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize? Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […].

Company 147

Company Software Brand Branding 147

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time. Copywriting.

Social Media 174

Social Media Media Analytics Data 174

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

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Trends Pitching Twitter Nonprofit 124

Agility PR Solutions

JANUARY 27, 2021

The post The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead appeared first on Agility PR Solutions. Little did we know that nearly a full year later, the pandemic would not only persist but actually be much worse. And even […].

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Brand Branding Trends Publicity 164

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. This turned out to be a highly successful mental health campaign, but also a great opportunity to raise positive brand awareness.

Consumer 116

Consumer B2C Creativity Social Media 116

Agility PR Solutions

JANUARY 18, 2023

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling to keep up with the fickle habits of consumers. From CX to CSR, consumer expectations continue to rise.

Trends 86

Trends Consumer Marketing Brand 86

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

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Study Trends Industry B2C 86

Agility PR Solutions

JANUARY 16, 2022

Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial. The post Why 2022 will be even more challenging for corporate political activity appeared first on Agility PR Solutions. A new survey by The Conference Board reveals the environment for […].

Corporate 148

Corporate Policies Conference Survey 148

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. ESG issues will be dominating corporate communications in 2022 and beyond.”.

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Trends Trade Shows Agency Communications 52

Prohibition

DECEMBER 22, 2022

Working with fantastic brands. 2021 was a big year, working with household names such as Kurt Geiger, Fentimans, and Interflora – 2022 didn’t fall short either. 2022 saw us win 16 new clients and even more big names such as British Wool, Autoglym, and the University of Oxford. Here’s a quick round-up!

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Case Study Energy Creativity Agency 62