Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. According to Forrester’s US 2022 Customer Experience […].

Crisis 144

Crisis Brand Branding Survey 144

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Affiliate Marketing Dominates Product PR.

Trends 119

Trends Publicity Communications Marketing 119

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. The post 5 trends retail marketers must embrace to transform into customer-first organizations in 2022 appeared first on Agility PR Solutions.

Retail 146

Retail Trends Marketing Consumer 146

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

Communications 165

Communications Trends Nonprofit Radio 165

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Agility PR Solutions

JANUARY 2, 2022

With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022.

Company 148

Company Brand Branding Study 148

Agility PR Solutions

JUNE 1, 2022

New research from e-commerce cloud platform Yottaa examines online retail trends based on feedback from some of the biggest brands in the industry. The post E-commerce in 2022: Online revenue growth top priority for executives from leading brands appeared first on Agility PR Solutions.

Brand 78

Brand Branding Retail Trends 78

Agility PR Solutions

JANUARY 12, 2023

trillion in 2022, as per IMARC. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions. The eCommerce business market was expected to hit US$16.6 The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43

Trends 85

Trends Brand Branding Marketing 85

Agility PR Solutions

JANUARY 2, 2023

As 2022 winds up, new research from CX platform Emplifi offers key insights on the ever-evolving influencer/brand relationship. The post New trends in influencer marketing—payment, values, and the top reason for working with brands appeared first on Agility PR Solutions. One […].

Trends 78

Trends Brand Branding Marketing 78

Agility PR Solutions

MARCH 13, 2022

New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or generating more website traffic (19 percent). The study also found that almost half (49 percent) of small businesses are […].

Small Business 96

Small Business Social Media Trends Marketing 96

Agility PR Solutions

JANUARY 31, 2022

On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022. The post PR predictions: Breaking down the need-to-know trends of 2022—what the experts say appeared first on Agility PR Solutions.

Trends 96

Trends Writing Report Industry 96

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

Agility PR Solutions

DECEMBER 4, 2022

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions.

Trends 155

Trends Marketing Social Media Brand 155

5W PR

DECEMBER 29, 2021

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended. Social Media E-Commerce.

Social Media 60

Social Media Trends Media Instagram 60

Agility PR Solutions

JANUARY 24, 2022

The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize? Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […].

Company 147

Company Software Brand Branding 147

Agility PR Solutions

JANUARY 27, 2021

The post The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead appeared first on Agility PR Solutions. Little did we know that nearly a full year later, the pandemic would not only persist but actually be much worse. And even […].

Brand 161

Brand Branding Trends Publicity 161

Communications Conversations

DECEMBER 9, 2021

Brands focused on using social to sell. So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. But since then, much has changed.

Social Media 169

Social Media Twitter Employee Trends 169

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations. appeared first on Agility PR Solutions.

Consumer 110

Consumer Brand Branding Software 110

Agility PR Solutions

DECEMBER 20, 2021

With the market only expected to grow, it’s critical for brands and influencers to understand how its growth, along with the trends we saw in […]. The post What does 2022 have in store for influencer marketing? billion—more than doubling in size from 2019. Here are 5 predictions.

Marketing 168

Marketing Trends Brand Branding 168

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. minutes, it’s poised to be the top growing and engaged with platform in 2022. They both trended on TikTok at one point. By Lisa Zanchi, Director, Digital Marketing. They also need paid amplification. With an average session of 10.85

Pinterest 78

Pinterest YouTube Social Media Trends 78

Konnect Agency

OCTOBER 20, 2022

Expo East, the sister show to Expo West, run by New Hope Network , is the destination for CPG brands, marketers, and the like in the second half of the year to see what’s new and trending in the industry. While better-for-you products continue to grow, four other trends are emerging as prominent players. and pickled foods.

Trends 52

Trends Retail Consumer Survey 52

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What questions does the reporter have for your brand? We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 92

Travel Trends Tourism Transportation 92

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Brand 148

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time. Copywriting.

Social Media 174

Social Media Media Analytics Data 174

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. .

Data 78

Data Brand Branding Twitter 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Communications Conversations

JANUARY 20, 2022

It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors.

Brand 113

Brand Branding LinkedIn Twitter 113

Agility PR Solutions

NOVEMBER 21, 2022

Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi.

Instagram 106

Instagram Social Media Report Brand 106

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

Agility PR Solutions

JANUARY 18, 2023

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling to keep up with the fickle habits of consumers. From CX to CSR, consumer expectations continue to rise.

Trends 85

Trends Consumer Marketing Brand 85

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Agility PR Solutions

JANUARY 27, 2022

New research from customer engagement platform Braze unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022. The bar for consumer expectations […]. The bar for consumer expectations […].

Brand 78

Brand Branding Trends Consumer 78

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 85

Study Trends Industry B2C 85