Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

Most have huge advertising and marketing clout. And in what might be the unkindest cut for Trump, organizers of the 2022 PGA Championship canceled plans to host its event at his Bedminster, N.J. ” Then there’s the advertising clout of big business. Large companies are mostly bipartisan. This is big. golf course.

Corporate 338

Corporate Policies Groups Public Affairs 338

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 174

Reddit Software B2B Technology 174

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) For example, if you live in Birmingham, Ala.

Survey 99

Survey Trends Marketing Creativity 99

PRSay

DECEMBER 28, 2021

Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email. These are just a few questions that should guide your thinking as you prepare to launch.

Marketing 208

Marketing Apparel Data Software 208

Sword and the Script

AUGUST 30, 2022

Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. Revenue fell to $13.8

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. We wanted to understand the context – so we asked respondents “ why ?”

Communications 120

Communications Crisis Internal International 120

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

Konnect Agency

MARCH 10, 2023

Author Joining Konnect in 2022, Scott brings a wealth of expertise from his career, from freelance designer to partner in a start-up design shop to art directing in agencies. The American Advertising Awards have recognized his work for web and branding design.

Creativity 52

Creativity Agency Survey Examples 52

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

Privacy 96

Privacy Google Advertising Advertising 96

HMA Public Relations

DECEMBER 29, 2017

If you look at the cost per…At least…Well, I’m looking at it from the e-commerce advertising standpoint which isn’t necessarily their end consumer. I think they will bend the rules and experiment with it. But that monopoly allows Facebook and Google, given a duopoly kind of, to really jack up their prices.

Retail 49

Retail Facebook Real Estate Google 49

Contently - Strategy

DECEMBER 28, 2022

The nonprofit OpenAI and its GPT-3 large language model provide the foundation for DALL-E, and as of November 2022, anyone can access it. Copysmith.ai : This AI tool is specific to e-commerce companies and the paid advertising campaigns they create to drive conversions. Users get 50 “credits” when they sign up.

Creativity 82

Creativity Enterprise Tools Training 82