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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. The metaverse, Web 3.0,

Marketing 214
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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

minutes, it’s poised to be the top growing and engaged with platform in 2022. Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format. The post 2022 Social Media Trends Pt. With an average session of 10.85

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Will brands make the transition to using more authentic, less polished content?

Communications Conversations

The social media content world is an interesting place in 2022. Advertising photography – You know the shots. This is what we see in our feeds from brands in 2022, right? If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? Your employees!

Brand 215
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. of employees worked from home during the pandemic. Three decades on I’m less positive.

Publicity 128
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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176