Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021. Is Media Relations Dead?

Blogging 98

Blogging Automotive YouTube Mobile 98

Business Wire

OCTOBER 12, 2021

In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.

Policies 150

Policies Blogging Government Marketing 150

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Blogging 144

Blogging Software Google Content Marketing 144

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. social media, content, etc.).

Communications 171

Communications Survey Education Leadership 171

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

JUNE 28, 2021

In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient. public, political, media, social media). An actionable 2021 reputation enhancement plan. An actionable 2021 reputation enhancement plan. Reputation Enhancement Plan.

Nonprofit 78

Nonprofit Reputation Crisis Management Training 78

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG. Paul Arnhold.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. . The post PR Trends to be Aware of for 2021 appeared first on Critical Mention - Best Media Monitoring and Database Service.

Trends 105

Trends YouTube Tourism Video 105

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. We are the original content marketers – digital, print and visual. Here's to an illuminated 2021 and the future of our industry. Jennifer Wilbur, Principal, JRW PR & Marketing. When people hear “PR”, most think of only media relations.

Industry 79

Industry Print Ethics Internal 79

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

Conference 299

Conference B2B Meeting Fashion 299

Landis PR

JANUARY 24, 2022

LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year. Here are LCI’s top client projects from 2021: Polly: It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off. The LCI team. By the LCI team. What a year!

Healthcare 52

Healthcare Video Pitching Examples 52

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. social media posts. images, 44.6%

Report 52

Report Trends Media Infographics 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing.

Software 85

Software Media Relations Pitching Media 85

PReview: A Blog by NewsVoir

MARCH 1, 2021

The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age.

Publicity 60

Publicity Television Radio Newspapers 60

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. The post Can B2B Build Credibility with Content Marketing?

Content Marketing 94

Content Marketing B2B Marketing Examples 94

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. social media posts. images, 44.6%

Report 40

Report Trends Media Infographics 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. The answers to these types of questions will guide your earned media objectives: What has your company set out to accomplish? Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The media relations struggle. Many would prefer to be independent of marketing and report to either the CEO or CCO. 2019 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Event & Experiential Marketing. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. Shonali Burke , Chief Marketing Officer, Arena Stage. Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey.

Survey 139

Survey Communications Measurement Internal 139

Sword and the Script

MAY 3, 2022

billion in 2021 . While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define.

Software 100

Software Study Pitching Analysis 100

Agility PR Solutions

FEBRUARY 28, 2021

With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? A February 2021 media update by the Poynter Institute reported that more than 400 media outlets in the 50 states and Puerto Rico […].

Media 171

Media Pitching Report Brand 171

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Stephen Waddington

SEPTEMBER 7, 2021

The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. More than a proactive partner: an extension of your marketing and PR team.

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. More than a proactive partner: an extension of your marketing and PR team. More than a proactive partner: an extension of your marketing and PR team.

Study 173

Study Communications Survey Pitching 173