Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

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Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Ami Neiberger , CEO, Steppingstone LLC.

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Marketing Content Marketing Social Media Employee 214

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Comic relief: An ode to humour. Bring it on!

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Reputation Creativity Crisis Employee 133

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. In fact, it shouldn’t be.

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B2B Creativity Content Marketing Measurement 61

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Deirdre Breakenridge

MAY 13, 2019

Image & Video Recognition – Analyzing visual content. Cisco predicts that by 2021, 80% of online content will be videos. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

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Training Video Analysis Data 399

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.

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Financial Banking How To Marketing 109

Critical Mention

JULY 13, 2021

The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

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Instagram Industry Media Analytics 156

Prohibition

DECEMBER 21, 2021

2021 seems to have flown by and there’s nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

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Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. More than 500 senior marketers attended the events, and helpfully shared their views and experiences. Content is king. What does this mean for brands?

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. More than 500 senior marketers attended the events, and helpfully shared their views and experiences. Content is king. What does this mean for brands?

Social Media 62

Social Media Trends Consumer Video 62

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Her podcast, Growing Social Now, launched in 2021. Facebook [link].

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Marketing Social Media Trends Instagram 118

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

Stephen Waddington

JANUARY 27, 2021

This renewed level of activity is expected to continue through the first half of 2021 as organisations manage pent-up demand and seek to return to growth. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching.

Marketing 140

Marketing Travel Storytelling Healthcare 140

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. AnThis information-packed, girl-boss session at INBOUND 2021 from Carly Potock and Charlene Tassinari explains why. ???????. Creative Constraints. Creative Best Practices.

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Video Instagram YouTube Creativity 58

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

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Travel Hotels Storytelling Content Marketing 58

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. This information-packed, girl-boss session at INBOUND 2021 from Canvas+Co's Carly Potock and Charlene Tassinari explains why. ???????. Creative Constraints. Creative Best Practices.

Video 52

Video Instagram YouTube Creativity 52

Konnect Agency

APRIL 23, 2021

Let’s dive into why this is and some of the strategies that gyms will have to implement to succeed in 2021 and beyond. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Let’s dive into why this is and some of the strategies that gyms will have to implement to succeed in 2021 and beyond. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

Contently - Strategy

FEBRUARY 22, 2023

” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). The IoS 14.5

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Social Media Media Advertising Advertising 62

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing.

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Creativity Facebook Technology Employee 176

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

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Writing Communications Marketing B2B 192

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

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Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

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Marketing Content Marketing Data Social Media 189

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 28, 2022

Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Case in point?

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B2B Marketing Survey Software 116

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

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Survey How To Reddit Pitching 90

Landis PR

DECEMBER 4, 2023

In fact, the global market for AI in marketing is likely to reach $107.5 billion in 2021. Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

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Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores.

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Marketing Employee Content Marketing Training 168