Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 121

Resources Content Marketing Healthcare Marketing 121

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Given that backdrop, 2021 feels like a tipping point.

Social Media 179

Social Media Media LinkedIn Community 179

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Need an extra pair of hands in 2021? If you want social proof….

Blogging 133

Blogging Software Google Content Marketing 133

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree.

Content Marketing 92

Content Marketing B2B Marketing Examples 92

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. Jessica Lawlor & Company celebrated five years in business in 2021. The post 2021 Solo PR Pro Premium Member Accomplishments appeared first on Solo PR Pro.

Banking 96

Banking Film Transportation Financial 96

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 130

SEO Content Marketing Marketing Software 130

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Garrett Public Relations

JANUARY 2, 2021

As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […]. The new year has arrived. But what will it hold?

Marketing 83

Marketing Publicity Small Business SMB 83

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. The post 3 Trends That Could Make Virtual Events Less Awful in 2021 appeared first on Contently.

Trends 130

Trends LinkedIn Video B2B 130

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. . Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Trends 105

Trends YouTube Tourism Video 105

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. We are the original content marketers – digital, print and visual. Here's to an illuminated 2021 and the future of our industry. Jennifer Wilbur, Principal, JRW PR & Marketing. 2021 will be another “change year” for the PR industry.

Industry 79

Industry Print Ethics Internal 79

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

PReview: A Blog by NewsVoir

AUGUST 17, 2021

The post PR hacks in 2021 to boost your next PR campaign appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Public Relations and Communications domain is no different. In fact, given […].

Tools 66

Tools Blogging Strategy Marketing 66

PReview: A Blog by NewsVoir

MARCH 1, 2021

The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become […].

Publicity 60

Publicity Television Radio Newspapers 60

Communications Conversations

AUGUST 3, 2021

Companies want to learn and get better at social media marketing–yes, even in 2021. It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based.

Customer Service 205

Customer Service Social Media Marketing Media 205

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

AUGUST 3, 2021

Companies want to learn and get better at social media marketing–yes, even in 2021. It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based.

Customer Service 158

Customer Service Social Media Marketing Media 158

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Konnect Agency

MARCH 15, 2021

Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership. Depending on the client’s goal this will determine the social media platform the content is promoted on (i.e. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Agility PR Solutions

JULY 14, 2021

It’s clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels.

B2B 78

B2B Marketing Content Marketing Agency 78

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind. About the 2021 JOTW Strategic Comms Survey.

Media Relations 172

Media Relations Media Pitching Survey 172

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.

Financial 109

Financial Banking How To Marketing 109

Communications Conversations

NOVEMBER 12, 2021

But, in 2021, I’m not sure too many universities offer classes like these either. But, aren’t they all super-important for the modern day digital or social media marketer? Social media marketing. Content marketing. Finally, creating content. What’s more important in 2021 than this?

Communications 155

Communications SEO Social Media Video 155

Prohibition

DECEMBER 21, 2021

2021 seems to have flown by and there’s nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high. Well, we’re not quite sure where the past year has gone!

Video 62

Video Social Media Instagram Brand 62

Deirdre Breakenridge

MAY 13, 2019

Image & Video Recognition – Analyzing visual content. Cisco predicts that by 2021, 80% of online content will be videos. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Radio Television 162

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Keep your content marketing separate and distinct. Put your audience first. Did you know?

Government 136

Government Survey Ethics Media 136

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. More than 500 senior marketers attended the events, and helpfully shared their views and experiences. Content is king. What does this mean for brands?

Trends 62

Trends Social Media Video Consumer 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. More than 500 senior marketers attended the events, and helpfully shared their views and experiences. Content is king. What does this mean for brands?

Social Media 62

Social Media Trends Video Consumer 62

PR 20/20

SEPTEMBER 29, 2022

During his session, Haeri honed in on the importance of creativity in B2B marketing, citing actor and ad expert Ryan Reynolds’ creative approach to targeted ad campaigns. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021.

B2B 61

B2B Creativity Content Marketing Measurement 61