5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 298

Survey Media Blogging Industry 298

Ronn Torossian

FEBRUARY 17, 2020

In public relations, client […]. The post Effective Client Service in 2020 appeared first on. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.

Brand 195

Brand Branding Publicity Agency 195

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020. Coming soon!

Blogging 126

Blogging Automotive Conference Crisis 126

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The post Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards appeared first on Crenshaw Communications. This year, we have been nominated in the B2B PR category for our campaign on behalf of event management software company Bizzabo.

Software 156

Software B2B Agency Company 156

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. We will reveal the following information from the survey: How 2020 has changed newsrooms across America.

Media Relations 157

Media Relations Journalism Media Survey 157

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 188

Communications Marketing Publicity Small Business 188

Prowly

FEBRUARY 12, 2020

Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.

Technology 211

Technology Pitching Media Media Relations 211

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services.

Survey 169

Survey Media Relations Pitching Media 169

Prowly

APRIL 14, 2020

The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine. We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry.

Fashion 197

Fashion Industry Media Relations Media 197

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? public, media, social).

Reputation 133

Reputation Corporate Financial Employee 133

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 98

Media Relations Report Industry SEO 98

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 160

Publicity Storytelling Instagram Pitching 160

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 110

Media Relations Media Survey Pitching 110

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. We all like to look at the New Year as a fresh start.

How To 147

How To Training Creativity Storytelling 147

Agility PR Solutions

NOVEMBER 2, 2020

Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign, there’s no shortage of media fodder. The post Navigating the media in 2020—what PR pros should know appeared first on Agility PR Solutions.

Media 146

Media Analysis Media Relations Publicity 146

Agility PR Solutions

OCTOBER 7, 2020

As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election.

Media 164

Media Crisis Agency Report 164

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. — Frank Strong (@Frank_Strong) February 21, 2020. Is media relations getting harder – or is it just harder for you? Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

SEO 100

SEO Software Resources Newspapers 100

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Agility PR Solutions

JANUARY 12, 2020

And while the use of social media as a source of news has sharply increased in recent years, offline and online print and broadcast media content continues to play a critical role in shaping stakeholder perception […].

Media Training 120

Media Training Training Print Media 120

Bianchi Biz Blog

DECEMBER 16, 2020

Here are the top 11 most visited of our Meet the Media profiles in 2020: 1. Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News.

Meeting 98

Meeting Automotive Mobile Media 98

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. 2020 NFL Draft: TV Results. 2020 NFL Draft: Radio Results . Share Tweet Share.

Radio 78

Radio Print Sports Media 78

Critical Mention

FEBRUARY 4, 2020

The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. Stagwell has experience supporting other similar software companies including the influencer marketing platform Koalifyed. In other words, the evidence suggests they know what they are doing.

Software 85

Software Media Relations Pitching Media 85

Business Wire

MARCH 18, 2021

COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope. The COPA 2020 Party was initially set to be held in November 2020. And, I must say, it’s one of the best virtual conferences I’ve attended so far! Business Wire contributed as sponsor.).

Blogging 383

Blogging Conference Strategy Media 383

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 363

Survey Blogging Media Video 363

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 148

Report Pitching Media Survey 148

HMA Public Relations

MAY 27, 2020

The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […] The post What is Media Training, the 2020 Version appeared first on HMA Public Relations.

Media Training 70

Media Training Training Media Blogging 70

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke. A new decade is upon us. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

5W PR

AUGUST 28, 2020

Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. Here are several tips that smart marketers can use to maximize shared media in 2020. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

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Trade Shows Pitching How To Meeting 196