10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. To call 2020 unique would be the understatement of century. Media and media relations was no exception. Social media influencers’ growing influence.

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The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

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32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. In 2020, reporters and organizations are looking for more authentic stories to tell. media relations

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Media Relations 2020: Does Snobbery Actually Work?

Prowly

In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work? Public Relations UncategorizedIn the world of viral marketing, the snob effect may seem dramatically out of touch with current trends.

Playing the Scarcity Card in Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. No company in business history has played the scarcity card in media relations with the deftness of Apple. Techniques For Effective Business Communications.

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line.

Deadline Friday: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post Deadline Friday: Media Relations Awards appeared first on PR Daily. The entry deadline is this Friday, May 8, at 11:59 p.m. Central time.

Deadline Friday: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post Deadline Friday: Media Relations Awards appeared first on PR Daily. The entry deadline is this Friday, May 8, at 11:59 p.m. Central time.

Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience?

2 Media Relations Rules to Break in 2020

PRSay

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations.

3 critical challenges in media relations right now

Agility PR Solutions

A career in public relations isn’t for the faint of heart. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure. The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions.

Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Announcing PR Daily’s 2020 Media Relations Awards

PR Daily

The post Announcing PR Daily’s 2020 Media Relations Awards appeared first on PR Daily. Our annual program will showcase the best work from the past year. The deadline for entries is May 8. PR Daily Awards

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020. When it came to the many media-relations honorees, there was much to be serious about. Aflac, “Best Media Pitch”.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Are exclusives still useful in media relations?

May 8 deadline: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post May 8 deadline: Media Relations Awards appeared first on PR Daily. The entry deadline is Friday, May 8, at 11:59 p.m. Central time.

Announcing Ragan and PR Daily’s Media Relations Awards winners

PR Daily

The post Announcing Ragan and PR Daily’s Media Relations Awards winners appeared first on PR Daily. Congratulations to all of this year’s winners and Honorable Mentions! Learn more about the winning work.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

Effective Client Service in 2020

Ronn Torossian

Most brands understand they would benefit from a dedicated public relations team. In public relations, client […]. The post Effective Client Service in 2020 appeared first on.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Most PR professionals seem to agree that media relations just gets harder every year. The 2020 survey results aren’t out yet – but will be soon – and that number is going up again. Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report.

Media relations during COVID-19

Axia PR

Even as the media's primary focus is on the coronavirus pandemic, journalists are looking for non-COVID-19 stories. For example, a London features and deputy news editor put out a call for "non-CV stories" and then replied with this: media relations

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

5 keys to successful media relations right now

PR Daily

When the novel coronavirus was officially declared a pandemic in March 2020, every news cycle was completely, instantly transformed. The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. Media relations is rooted in being helpful.

Media Relations in 2020

5W PR

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.

Did your media relations efforts build beneficial relationships?

PR Daily

Enter PR Daily’s Media Relations Awards to showcase your campaigns that earned clicks, shares and coverage. The post Did your media relations efforts build beneficial relationships?

Did your media relations efforts build beneficial relationships?

PR Daily

Enter PR Daily’s Media Relations Awards to showcase your campaigns that earned clicks, shares and coverage. The post Did your media relations efforts build beneficial relationships?

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

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Announcing Ragan and PR Daily’s Media Relations Awards finalists—and virtual gala

PR Daily

The post Announcing Ragan and PR Daily’s Media Relations Awards finalists—and virtual gala appeared first on PR Daily Congratulations to this year’s outstanding finalists! We look forward to celebrating with you on Oct.

Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards

ImPRessions - Crenshaw Communications

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The post Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards appeared first on Crenshaw Communications. communications Crenshaw Communications News public relations media relations PR PR agency PR awards

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Current State of the Media – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. media relationsSmaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic.

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How COVID19 has Changed B2B PR & Media Relations

Bianchi Biz Blog

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It’s pretty simple … by being proactive, consistent, empathetic and genuine in our outreach to media.

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There’s still time to enter PR Daily’s Media Relations Awards

PR Daily

Showcase your media relations campaigns, content, events and pitches in the premiere program for media relations work. The post There’s still time to enter PR Daily’s Media Relations Awards appeared first on PR Daily.