Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 163

Communications Marketing Publicity Small Business 163

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Critical Mention

FEBRUARY 4, 2020

The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke.

Strategy 78

Strategy Media Storytelling Measurement 78

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 134

Blogging Software Google Content Marketing 134

Critical Mention

DECEMBER 6, 2019

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts.

Strategy 83

Strategy Communications Marketing Radio 83

Critical Mention

JANUARY 24, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post How Earned Media Will Impact 2020 Elections appeared first on Critical Mention - Media Monitoring.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 18, 2019

In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

SEPTEMBER 8, 2020

An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing be nimble. Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Marketing PSTD. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Print 54

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 21, 2021

This was up from 50% in 2020.”. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. cookies) is in its twilight which puts diminishes marketing reach and targeting. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

APRIL 2, 2024

Print media is the most trusted source of news in the world at 58% (vs. While overall trust in the media reached its lowest depth in 2020, it is now rebounding. Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 103

Media Radio Print Newspapers 103

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 5.

B2B 148

B2B Blogging Study Survey 148

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( A high bar for anything related to COVID-19. Sarah Parker is the head of content marketing at Cision. You can watch the full recording of the panel discussion here.).

Report 206

Report Media Pitching Trends 206

Stephen Waddington

NOVEMBER 26, 2020

Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). Point solutions are typically created by entrepreneurs to address an opportunity in the market. That must change.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 184

Marketing Strategy Communications Publicity 184

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Garrett Public Relations

JULY 31, 2022

After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Chances are you’ve probably heard economists say the U.S.

Publicity 98

Publicity Course Small Business B2B 98

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? . * * * Have a public relations resource you’d like me to check out and consider listing?

Resources 118

Resources Publicity Reddit Interviews 118

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Jennifer Wilbur, Principal, JRW PR & Marketing.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

APRIL 12, 2022

That’s up considerably from the 50 customers it announced in at the end of 2020. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We

Software 89

Software Pitching Measurement Enterprise 89

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

Brand 135

Brand Branding How To Radio 135

Stephen Waddington

JULY 29, 2020

We also used the Martech 2020 database of tools labelled for PR, and other relevant tools from the 2019 list. The Martech project is an initiative developed by Scott Brinker to characterise marketing technology tools. Wordsmith does a similar job for content marketing. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research.

Technology 168

Technology Publicity Software Pitching 168

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Make sure you have the right tools to take on 2020. Every new year comes with new PR tactics and strategies.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Content picks. Media monitoring. Media relations.

Software 85

Software Case Study Pitching Technology 85

Critical Mention

MARCH 16, 2020

A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PST. A post shared by Jamie Oliver (@jamieoliver) on Jan 30, 2020 at 12:03pm PST. View this post on Instagram. GatoradePartner. Dwayne “The Rock” Johnson. Liza Koshy.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Who Does PR Report Currently? Put whatever the comms org reports aside for a moment: Who do you think #PR and comms shop *should* report to? Four options here (the limit).

Report 118

Report Publicity Survey B2B 118

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71