Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke. Does it include thought leadership? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. And it’s 2020, so I get a pass on cussing. I’ve written often about the evolution of PR here. It doesn’t mean anything. Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 133

Trends Nonprofit Consumer Newspapers 133

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . One of the big trends of 2020 was a shift to virtual events, primarily on Zoom. In PR, we believe that securing speaking events for executives is a strong way to promote thought leadership and position clients as industry leaders.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

Journalism 158

Journalism Real Estate Survey Report 158

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 116

Trends Communications Conference Leadership 116

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. social media, content, etc.). Business leaders who think great comms can solve poor leadership.”. The 10 Top Communications Challenges Facing PR.

Communications 161

Communications Survey Education Leadership 161

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news.

Journalism 126

Journalism Survey Ethics Report 126

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 169

Conference Training Leadership Small Business 169

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 208

Marketing Strategy Communications Publicity 208

Ethical Voices

OCTOBER 16, 2023

I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today.

Ethics 81

Ethics Data Crisis Apparel 81

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). 88% of PR pros say creativity is more important in the era of Covid. Below are some of the findings that stood out for me.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 29% said, “more research-based, thought leadership content covering topical issues.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic.

Software 145

Software Agency Pitching Analytics 145

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. .

Analytics 78

Analytics Technology Instagram Leadership 78

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 134

Film Communications Media Interviews 134

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Solo PR Pro

JANUARY 11, 2021

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. When people hear “PR”, most think of only media relations. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

DECEMBER 21, 2021

The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. This was up from 50% in 2020.”. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. Purpose and supply chain messaging.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( A high bar for anything related to COVID-19. We were joined by Anthony Ha , senior writer at Tech Crunch , Julie Carl , senior editor at the Toronto Star , and Sarah Paynter , reporter at Yahoo!

Report 182

Report Media Pitching Trends 182

PRSay

MAY 24, 2021

According to the Columbia University Graduate School of Journalism’s Tow Center , in the last year, at least 66 media outlets have permanently closed and another 42 have suffered cutbacks as a result of mergers and consolidations during the pandemic. Media outlets embrace new model.

Nonprofit 144

Nonprofit Local Journalism Newspapers 144

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 84

Agency Crisis Communications Consumer 84

Sword and the Script

SEPTEMBER 19, 2022

Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. That’s definitely true – PR pros have been saying media relations is getting harder for years. I preach it to anyone that will listen: PR needs a little paid social budget for media relations.

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. But based on prior years’ data and the pent-up demand for people to meet, in-person show attendance should remain fairly strong.

Data 75

Data Automotive Transportation Mobile 75

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. We also used the Martech 2020 database of tools labelled for PR, and other relevant tools from the 2019 list. Most tools are focused on media relations or the automation of PR processes.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

MAY 12, 2020

blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. — Frank Strong (@Frank_Strong) April 29, 2020 10. Drop the jargon use plain language.

Company 98

Company Survey Pitching Report 98

PRSay

JUNE 7, 2022

Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations. Connect with her on LinkedIn.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 184

eBook Policies Government Engineering 184