PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 133

Study Publicity Survey Internal 133

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. A few months after, by late summer 2020, I had a business plan, company name, website, business cards and list of potential clients. It was a well-paid, full-time position with great benefits.

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. 6 attack on the U.S.

Report 173

Report Company Government Conference 173

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Local 107

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 188

Community Brand Branding Advertising 188

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. social media, content, etc.). Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote.

Communications 166

Communications Survey Education Leadership 166

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. times Klear’s revenue in 2020. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. . >>> Looking for a B2B tech PR with expertise and execution?

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows.

Government 140

Government Survey Ethics Media 140

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. That’s how I ended up here.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. Paid media spending is a sugar-high The breakout suggests to me that CMOs don’t have the staffing or tools to carry out their mandate. There’s headcount pressure so they can’t hire internally.

Agency 96

Agency Survey B2B Media 96

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’!

Media Relations 112

Media Relations Media Survey Pitching 112

PRSay

OCTOBER 28, 2020

After her keynote speech at PRSA’s ICON 2020 virtual conference today, author Nina Jankowicz, disinformation fellow at the Wilson Center in Washington, D.C., Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St.

Internal 143

Internal International Conference Fashion 143

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Goals, channels and metrics for internal comms. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

PRSay

MARCH 6, 2020

Garland Stansell, APR, PRSA’s 2020 chair. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media. These types of things can throw a company into chaos,” said T. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

Reputation Us

DECEMBER 2, 2021

Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. Shareholder activism on social media has intensified the spotlight on boards’ integrity and motivations. Obliviousness is not without its costs.

Reputation 88

Reputation Crisis Government Corporate 88

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020.

Government 132

Government Crisis Exercises Retail 132

Solo PR Pro

JANUARY 11, 2021

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you!

Industry 79

Industry Print Ethics Internal 79

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6.

Survey 139

Survey Measurement System Education 139

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 85

Software Pitching Internal International 85

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

PR 20/20

SEPTEMBER 29, 2020

Social media : All social media marketing ran through HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Brand Branding 92

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. We even write emails with more thought.

Communications 197

Communications Viral Fashion Public Affairs 197

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed).

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

FEBRUARY 8, 2017

Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE! MPI Potomac’s Mid-Atlantic Conference and Expo (MACE) 2017, is an educational conference and business forum for the meetings and events industry, presented by the Meeting Professionals International Potomac Chapter (MPI Potomac). What is MACE!?

Marketing 40

Marketing Conference Meeting Social Media 40

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

PRSay

NOVEMBER 1, 2021

For instance, in the fall of 2020, Visible presented Red Rocks Unpaused , a three-day music festival that digitally reimagined the historic Red Rocks Amphitheatre and provided fans at home with a new kind of interactive experience while watching acts such as Megan Thee Stallion and Phoebe Bridgers. It’s an ongoing process.

Wireless 78

Wireless Consumer Creativity Marketing 78