Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. Google Support Search .

SEO 80

SEO Strategy Engineering Mobile 80

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. This year, internal communications will get more love and attention, with the goal of establishing a consistent message among employees.

Marketing 78

Marketing Employee Trends Study 78

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. We start to ask, “What strategies worked this year?”

Brand 90

Brand Branding Marketing Enterprise 90

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. — Josh Hawley (@HawleyMO) December 30, 2020. Only use social media tools for publishing and responding.

Government 74

Government Social Media Viral Guidelines 74

ImPRessions - Crenshaw Communications

JUNE 10, 2020

To the class of 2020, congratulations! It’s essential to show a professional demeanor through social content and interactions. . Become a virtual intern. An internship remains a great opportunity to learn how to draft a press release, research media contacts and draft social media posts for brand campaigns.

Agency 284

Agency Interviews Journalism Instagram 284

Konnect Agency

APRIL 20, 2021

As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage. If you are a social media manager, your conversations are with influencers who are promoting your client’s product. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 133

Study Publicity Survey Internal 133

Reputation Us

JUNE 28, 2021

In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient. An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media). public, political, media, social media).

Nonprofit 148

Nonprofit Reputation Crisis Management Training 148

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. 6 attack on the U.S.

Report 175

Report Company Government Conference 175

Reputation Us

OCTOBER 27, 2020

The work will include: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media). Reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training.

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications.

Trends 116

Trends Communications Conference Leadership 116

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Oltarzhevskyi was critical of social media platforms.

Communications 129

Communications Software Internal International 129

NewsWhip

DECEMBER 7, 2021

In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. For this reason, we explored the Spotify Wrapped content in 2021 to see how engagement compared to 2020, and highlighted the entertaining memes that flooded social media platforms. . How much we cared.

Instagram 78

Instagram Internal International Social Media 78

wiredPRworks

JUNE 25, 2016

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community.

Local 40

Local Social Media Media Internal 40

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This is pretty cool since most academic conferences (except for a few in PR) really focus just on the research / theory side of things, so it is refreshing to know what professionals, brands, and practitioners are doing in social media. Why was I in NYC?

Social Media 42

Social Media Industry Strategy Conference 42

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. times Klear’s revenue in 2020. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. . >>> Looking for a B2B tech PR with expertise and execution?

Tools 100

Tools Survey Pitching Analytics 100

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.”

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Reputation Us

JUNE 28, 2021

In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient. An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media). public, political, media, social media).

Nonprofit 78

Nonprofit Reputation Crisis Management Training 78

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. A few months after, by late summer 2020, I had a business plan, company name, website, business cards and list of potential clients. It was a well-paid, full-time position with great benefits.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

The Hoyt Organization

NOVEMBER 16, 2023

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. and 2020 (Barcelona 3.0). They shape a framework that is: Transparent, consistent, and adaptable to the rapidly growing media landscape. Previously, this Principle was about how social media should be measured.

Publicity 94

Publicity Measurement Privacy Guidelines 94

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. We’re not just looking at Black people and saying, ‘You have to stick up for yourselves.’

Community 189

Community Brand Branding Resources 189

Sword and the Script

MARCH 5, 2024

Meltwater signs Microsoft for monitoring Meltwater announced it signed Microsoft as a customer for social media monitoring. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. Here’s a screenshot. Click the image to see a version with higher resolution.

Software 126

Software B2B Pitching Data 126

PRSay

OCTOBER 28, 2020

After her keynote speech at PRSA’s ICON 2020 virtual conference today, author Nina Jankowicz, disinformation fellow at the Wilson Center in Washington, D.C., Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St.

Internal 144

Internal International Conference Fashion 144

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Sword and the Script

JUNE 30, 2021

“This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. Blog: Code of PR Ethics?

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. social media, content, etc.). Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote.

Communications 164

Communications Survey Education Leadership 164

Reputation Us

NOVEMBER 18, 2019

The six-month collaboration includes: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media), An actionable 2020 reputation management plan, and. to designate to the reputation project in 2020, complete all sections of the below application.

Nonprofit 60

Nonprofit Reputation Crisis Management Training 60