Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Read more: Propel Media Barometer for Q2 2021 by Propel. Top challenges in internal communications. The Gray Area of Communicating a Point of View.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote. The comms band aid. Mission confusion.

Communications 164

Communications Survey Education Leadership 164

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. .

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Read more: Creativity in PR 2022 by PRovoke Media .

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

Solo PR Pro

JANUARY 11, 2021

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. When people hear “PR”, most think of only media relations. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. Media attendance continues to be strong. Something interesting to note is 58% of CES2021 media were international reporters.

Data 75

Data Automotive Transportation Mobile 75

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. .

Analytics 78

Analytics Technology Instagram Leadership 78

PRSay

JUNE 7, 2022

Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. As strategic communicators, we know the importance of planning for a crisis.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed).

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

OCTOBER 26, 2020

Today, as highlighted by the Davos Manifesto 2020 , a company’s purpose is to “Engage all its stakeholders in shared and sustained value creation… In creating such value, a company serves not only its shareholders, but all its stakeholders”. Clearly, the public is demanding more of businesses than in the past.

Groups 62

Groups Employee Leadership Examples 62

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

PRSay

JULY 14, 2021

Especially after a year like 2020, when we saw so much death and sorrow, we should be even more concerned with how people are able to function. Naomi Osaka is one of my heroes. She’s an amazing young woman. She should be allowed the mental space to be as healthy as possible to be at the top of her game.

Conference 148

Conference Public Affairs Report Television 148

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. 22, just minutes before the start of the league’s 2019-2020 season, he addressed the issue on live television, in front of the NBA’s key audiences. “We,

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. “I see a few things. CISOs turn to comms pros for comms help.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Social media platforms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Prohibition

JANUARY 14, 2022

How will they deal with the media? Will you hold an external or internal press conference? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Cision has cycled through most of its leadership team under the current equity holders. Meltwater case study.

Software 119

Software Case Study Advertising Advertising 119

Scott Public Relations

DECEMBER 13, 2018

In fact, it’s estimated that 80% of content will be videos as soon as 2020. Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Leadership and differentiation: How can you use tools for competitive advantage? That must change.

Tools 175

Tools How To Agency SEO 175

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. The media mix that includes the integration of paid and earned media will be more important than ever in 2022.”. Jim Bianchi, President, Bianchi Public Relations , Detroit, Michigan. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Why is the public relations industry not representative of the organisations or the public that it serves? The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 168

Marketing Employee Content Marketing Training 168