ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. This is particularly true for marketing, and the same applies to brand and corporate communications. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Personalize Your Marketing Efforts. Organize Your Email Campaigns.

Strategy 83

Strategy Communications Marketing Social Media 83

5W PR

JANUARY 4, 2020

It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.

Brand 148

Brand Branding How To Employee 148

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. The first is mediocre creative. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook. What’s working — video-first: Casual, lightweight tone and short copy tend to be better received than a formal brand voice.

Instagram 164

Instagram Social Media Facebook Trends 164

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 146

B2B Marketing Survey Creativity 146

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. in June 2020.”. So, how did marketing do?

Survey 150

Survey Marketing B2B Comparison 150

Shift Communications

JANUARY 30, 2020

If they haven’t already, brands need to start talking less about what they offer. In the new era of activism and ‘conscious capitalism’ the communications function needs to help brands figure out how to not only align to, but show real, demonstrable action around doing good. VP, Marketing for SHIFT. Purpose goes beyond business.

Corporate 97

Corporate Communications Creativity Report 97

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. It follows their bestseller Delusions of Grandeur , published in 2020.

Comparison 119

Comparison Creativity Training Industry 119

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Understand how marketing and comms needs to change to reflect societal shifts. Explore ways to be creative and innovate.

Creativity 116

Creativity Employee Newspapers Crisis 116

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Prohibition

JANUARY 24, 2020

What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? Before you start ditching your grand 2020 plans – don’t worry. Then check out our latest showreel of creative content below. You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that.

Creativity 62

Creativity Video Consumer Brand 62

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. Uncertainty led to hiring freezes right across the market.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Sprint did something that was pretty creative. Brands engaging other brands for the most part.

Social Media 78

Social Media Analysis Media Viral 78

Barokas

JANUARY 15, 2020

Marketing leads come and go, and the team’s focus changes with each new recruit. A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition.

Communications 78

Communications Groups Analysis Engineering 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Entering 2020, there were 800,000 active podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites.

Marketing 74

Marketing Conference Content Marketing Agency 74

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Often times brands have ads that are “always-on” and running year-round.

Social Media 52

Social Media Media Creativity Advertising 52

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 125

Brand Branding Guidelines Creativity 125

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Video marketing is rising to the top and thriving whilst climbing up the marketing communications ladder.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. Why start an agency in 2020, during lockdown? Boldspace | Mike Robb | March 2020.

Agency 161

Agency Meeting Crisis Energy 161

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JANUARY 11, 2021

It’s a digital marketing academy to support marketing professions in developing an integrated communications strategy from scratch. Do you think COVID-19 will have a long-term impact on marketing services? How and why consumers choose brands, products and services, and how they purchase from them.

Marketing 78

Marketing Training Pinterest Creativity 78

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. New Content! 2 – Tie dye.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117