Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Free parking was offered at 450 hospitals, with 2,600 staff booking a space.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 106

Media SEO Analytics Analysis 106

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Karen Freberg

OCTOBER 13, 2019

Here is what I will be doing for Spring 2020: Facebook Blueprint Pilot Program. ” This actually was a big discussion in the #SMprofs community this past week. Since I have not taught my social media classes since 2018 (due to my sabbatical), this has given me some time to review what I will be done for my classes.

Social Media 72

Social Media Media Pinterest Education 72

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Second, on the list – an executive team that doesn’t understand communications – is closely related.

Survey 137

Survey Measurement System Education 137

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine. in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

Stern + Associates

JANUARY 24, 2023

Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Courtney D. Cogburn, Ph.D. Desmond Upton Patton, Ph.

Leadership 91

Leadership Ethics Education Technology 91

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform.

Software 119

Software Case Study Advertising Advertising 119

PRSay

OCTOBER 29, 2020

Pulitzer Prize-winning science writer Laurie Garrett said that misinformation and disinformation have helped fuel the rise in COVID-19 cases in the United States and around the world during 2020. Our country has reached a state of all-out rage, she said today during her keynote address at PRSA’s ICON 2020 virtual conference.

Insurance 87

Insurance Insurance Conference Technology 87

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. based PR professionals in 2020.” Propel is a startup based in Israel.

Pitching 84

Pitching Survey System Technology 84

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. which is when my career took its next turn.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

JUNE 26, 2018

The study projects that by 2020, podcast revenue will top $650 million.”. It was cumbersome…but a vast improvement from books-on-tape. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Here’s a good example: Thinking in Bets with Annie Duke. weekly | 30-40 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

NewsWhip

JULY 21, 2020

Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% Two figures tell the tale. on February 18. James Park.

System 78

System Facebook Twitter Software 78

NewsWhip

NOVEMBER 15, 2020

Using the Iffy Quotient’s daily details pages ( one example from June 11, 2020 ), we analyzed a sample of the most popular URLs on both Facebook and Twitter from Iffy sites and OK sites from May 1 – July 16, 2020. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design.

Social Media 78

Social Media Trends System Facebook 78

NewsWhip

MARCH 24, 2021

This is the companion piece to our previous post on the hottest topics on social media during the onset of summer 2020. From what we saw during the transition into summer 2020, it remains clear that what’s popular with audiences can highly depend on who’s talking about it and how they’re talking about it. and the U.S. James Park.

Trends 78

Trends System Social Media Facebook 78

Waxing UnLyrical

DECEMBER 28, 2019

My three words are still my roadmap for 2020. It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence.

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s a former colleague and friend and currently heads communications for the Auto Care Association. She’s my guest on this first edition of the Off Script Q&A series of 2020. 4) Before Auto Care, you worked for a PR technology vendor. Have you ever heard of telematics?

Marketing 79

Marketing Data Wireless Industry 79

Scott Public Relations

DECEMBER 13, 2018

In fact, it’s estimated that 80% of content will be videos as soon as 2020. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Communications Conversations

OCTOBER 29, 2014

People who (hopefully) care about the community they live in. Or, it might mean sifting through the book reviews. But, by and large, I trust them to do the job they are tasked with–to deliver the news and inform the community around them. I mean, not until 2020 when that technology is invented But you know what?

Newspapers 152

Newspapers Print Local Instagram 152

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This class also was the foundation for my social media book. If you would have told me not only I would have had a book out in this decade, but several (self published and two w/ TopHat), I would have been really surprised. Let’s make 2020 the best year yet!

Social Media 56

Social Media Conference Travel Internal 56

Karen Freberg

JUNE 24, 2019

I have been connected with Gary for years on Twitter – and I had the opportunity to review a few of his books (Ask Gary Vee and Crush It) as well. One of the panels we had – which is one of the first I think we have seen at an educators event such as this – with four major technology leaders in the industry.

Education 64

Education Creativity Pinterest Facebook 64

Waxing UnLyrical

MARCH 20, 2015

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. 2010 to 2020. What When Millennials Take Over is about. It’s right now.

Community 40

Community Case Study Technology Employee 40

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. 66% said conferences (including virtual).

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59