Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Let’s take a look at the top 11 crises of 2020 so far. Absolute state of it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Let’s take a look at the top 11 crises of 2020 so far. Absolute state of it.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Here are a few data points that drew my attention: Market size and scope : “$4.5 Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 137

Employee Software Survey Tools 137

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Ferraro advised brands not to limit their LGBTQ marketing campaigns just to Pride Month in June.

Community 188

Community Brand Branding Resources 188

PRSay

OCTOBER 3, 2023

Payne, vice president for strategic communications and marketing at Hampton University, a historically Black institution in Virginia. APR, director of the Stan Richards School of Advertising & Public Relations at the University of Texas, said, “Why aren’t there more people of color in public relations?

Education 100

Education System Financial Conference 100

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 86

Measurement Survey Web Software 86

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In March 2020, digital newsroom designer pr.co Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Keep your content marketing separate and distinct. Similarly, 72% of U.S.

Government 139

Government Survey Ethics Media 139

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

FEBRUARY 2, 2021

For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Advertising is a distant third. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 94

Measurement Communications Survey B2B 94

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. million fake accounts between October and December 2020. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

MAY 8, 2017

Only 27% of agency leaders believe that it will “clearly and adequately” describe what we do by the year 2020, according to a sur vey of more than 1,000 senior public relations executives by the USC Annenberg Center for Public Relations and the Holmes Report. And there are some compelling reasons for PR professionals to say so.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

JUNE 6, 2020

So, for the Unscripted Marketing Links [UML] this Saturday, I look for well-sourced articles that make the case for and against speaking out now. Here’s how staff writer, Amanda Mull , sets it up: “Contemporary marketing theory implores brands to show up where people naturally congregate online and engage with the topics they care about.

Brand 92

Brand Branding Fashion YouTube 92

The Hoffman Agency

AUGUST 19, 2020

Using comedy in brand marketing. One example of using comedy in brand marketing is Greggs, a cheap high street bakery in the UK that’s a favourite among the hungover, (it’s no Fortnum and Mason, that’s for sure). Even the Financial Times covered it, citing the brand’s smart advertising.

Consumer 36

Consumer Brand Branding Marketing 36

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. 2020 was the year we embrace the Internet.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

AUGUST 6, 2019

That’s pretty good by current email marketing benchmarks where open rates range on average between 16-21% and CTRs come in between, barring anomalies, 2-3%. There is little doubt Cision is the dominant player in the market today. Those two companies – former rivals and among the biggest in the market – merged in 2014.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 17, 2023

Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). Blog post: The Making of Cision – A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company. Resources: newsroom , company blog , Bulldog Reporter , news search.

Technology 94

Technology Software Resources Pitching 94

Konnect Agency

AUGUST 24, 2020

But, then again, it’s still summer… And, Brach’s isn’t alone – in these late days of summer, brands like Starbucks and Dunkin and craft beer breweries like Four Peaks Brewing Company race to the market. Oh, and these pumpkin-spice scented face masks , because it’s 2020 and all bets seem to be off. Groceries and holiday meals.

Trends 52

Trends Retail Consumer Banking 52

Konnect Agency

SEPTEMBER 2, 2020

According to market research from Twitter, 64 percent of respondents said brands should continue advertising products as normal in COVID-19. As a Top PR Agency in Los Angeles , we have quite an extensive background when it comes to offering creative services & solutions, social media marketing , to crisis communications.

Strategy 52

Strategy Brand Branding How To 52

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Ultimately, marketers should be less precious about branding and encourage influencers to exercise and execute unique concepts. based rival Musical.ly

Viral 52

Viral Video Social Media Creativity 52