PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.

Measurement 133

Measurement Social Media Blogging Mobile 133

The Resolution Blog

FEBRUARY 11, 2019

In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. On March 5th, 2019 the way the score is calculated will be updated. This will the first major update to Domain Authority in years. Do you need to update clients or stakeholders?

Comparison 120

Comparison Engineering SEO Google 120

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement.

Measurement 117

Measurement Communications Survey Web 117

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. 2019 Global Communication Report. as a profession, we must prevent media relations from becoming a lost art.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. Most common comms measurement methods.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. The posts listed below are the those that were the most read as measured by clicks. 45-plus Places to Find Communications and Public Relations Jobs.

SEO 101

SEO Software Resources Newspapers 101

Sword and the Script

AUGUST 6, 2020

SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 95

Training Trends Media Survey 95

Reputation Us

JULY 8, 2019

It’s July 2019. Is what employees, customers, prospective customers, media and social influencers say about you important? Is what employees, customers, prospective customers, media and social influencers say about you important? public, media, social). Hey executives! Next year is less than six months away.

Reputation 133

Reputation Corporate Financial Employee 133

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. She always improves my work.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. Craft rather than technical or management skills account for the most popular skills in public relations at all levels.

Writing 84

Writing Survey Government Media Relations 84

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JULY 16, 2019

I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. Business leaders understand risk and reward, and so perhaps presenting feedback – from messaging to measurement – in such framing can go a long way towards improving improve PR or communications results for the next 12 months as well. * * *.

Publicity 91

Publicity Survey Local Writing 91

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. How do you measure success? Is your budget proportionate to expectations?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Recommended reading: Why Content Marketing and Public Relations Need Each Other. How Long Should a Blog Post be in 2019? 2) Earned media still reigns as THE most credible. req.) – by BMV a digital agency in Boston.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Where PR Should Report? Understand the comms role.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 52) “I connect the media to the story.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. In my assessment, the first and fifth reason are closely related.

Survey 98

Survey Media Relations Corporate Communications 98

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. PR companies will be able to work with businesses to measure the success of their strategies along the way and improve the chances of long-term success.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. of individuals exposed to earned media. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings.

Analytics 68

Analytics Report Technology Pitching 68

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Views are the most common measure of success for publishers. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #1

SEO 60

SEO Media Relations Pitching Report 60