Reputation Us

JULY 8, 2019

It’s July 2019. Is what employees, customers, prospective customers, media and social influencers say about you important? Is what employees, customers, prospective customers, media and social influencers say about you important? Hey executives! Next year is less than six months away.

Reputation 133

Reputation Corporate Financial Employee 133

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 15, 2020

Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136. However, the median income for respondents working full time is markedly higher at £45,000, compared to £30,000 in 2019.

Survey 159

Survey Policies Crisis Community 159

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The study was conducted from November 2019 to March 2021. The researcher also analysed organisational charts.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution). 38) “Publicity.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 85

Measurement Survey Web Software 85

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. Craft rather than technical or management skills account for the most popular skills in public relations at all levels.

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement.

Measurement 116

Measurement Communications Survey Web 116

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Recommended reading: Why Content Marketing and Public Relations Need Each Other. How Long Should a Blog Post be in 2019? 2) Earned media still reigns as THE most credible. req.) – by BMV a digital agency in Boston.

Study 61

Study Survey B2B Advertising 61

5W PR

APRIL 23, 2020

What will matter to many of them in the future is how the brand treated its employees during the pandemic. In October 2019, a survey by French multinational company Capgemini not only confirmed Wirecard’s findings but reported that the reason consumers favor cashierless stores is because they hate lengthy lines at the checkout.

Consumer 97

Consumer Survey Retail Software 97

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Where PR Should Report?

Report 116

Report Publicity Survey B2B 116

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. Employees can and will speak to friends, family and other audiences, a reality that management can turn into an advantage — rather than a liability — by communicating expectations and talking points throughout the organization. In an Oct.

Corporate 71

Corporate Crisis Management Crisis Government 71

Sword and the Script

OCTOBER 29, 2019

Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. Prezly does not provide a media database – that is a ready-made list of media contacts. 5) Prezly bakes in GDPR compliance. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

JUNE 6, 2023

Humans and machines working together; what the future might hold As these AI tools rapidly evolve, there is already rumbling in the marketing and communications industries about machines replacing employees as companies look to cut costs. I have been playing in this new field since 2019 and the working model remains the same for now.

Communications 40

Communications Marketing Technology Data 40

Reputation Us

SEPTEMBER 25, 2019

Originally published in the Credit Union Times on September 13, 2019. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention of its readership. Strategize Media Relations. In New York, N.Y.,

Reputation 60

Reputation Publicity Crisis Media 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Building analytics to optimize those efforts will become as important as it is for earned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. When employees are informed, this leads to trust.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. and it’s important for PRs to be honest with our clients about this.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. That’s up 17% from the same survey last year.

Survey 90

Survey Journalism Study Pitching 90

ImPRessions - Crenshaw Communications

MARCH 24, 2021

If it fits with the tone of your page, have an employee run the social page for a day. In 2019, TechCrunch reported that there were 500 million daily active users of Instagram’s Stories features. Or, consider jumping on the ephemeral content trend, and create content that is scheduled to disappear after a certain amount of time.

Social Media 344

Social Media Strategy Media LinkedIn 344

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . CHALLENGE: Attracting media and consumer attention.

Local 72

Local Storytelling Infographics Resources 72

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

JANUARY 17, 2023

Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). In September he me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Valosan – media relations management based in Finland.

Technology 92

Technology Software Resources Pitching 92