Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Social listening.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. Influencer marketing goes micro. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. million who used the app in March 2019.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 2: Content marketing doesn’t yield credibility. Myth 5: White papers are content marketing.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . Social Media Friendly. Simplifies your Business.

Video 95

Video SEO Engineering Radio 95

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. . Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Antoni Porowski (@antoni) September 6, 2019. GatoradePartner.

Brand 87

Brand Branding Instagram YouTube 87

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. For a full list of our awards visit here.

B2C 133

B2C Healthcare Training Agency 133

Critical Mention

JANUARY 29, 2021

Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion in 2019 to USD 22.3 Choosing the right platform(s) can make or break your marketing campaign. Their content should be relevant for their audience to take note of. billion by 2024. Engagement.

Brand 135

Brand Branding How To Radio 135

Communications Conversations

JULY 26, 2018

What I’ve seen is this: Brands purchasing and increasing number of social media tools. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. Brands don’t need to be purchasing more technology–they need to be purchasing less.

Technology 84

Technology Social Media Tools Trends 84

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Critical Mention

DECEMBER 2, 2018

You can also use that content to drive traffic both organically and via paid channels. Relevant, topical content helps boost your search rankings while paid ads and social media can give your posts a wider reach than you might otherwise have. Now he is a freelance journalist and develops a wide range of content.

Small Business 72

Small Business Strategy Marketing Instagram 72

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Content Marketing. Voice Search / AI. using these devices. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. After the interview is live and published, the content doesn’t stop there. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Prohibition

APRIL 9, 2021

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Prohibition

DECEMBER 11, 2019

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period.

Video 62

Video Social Media Film Brand 62

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

FEBRUARY 12, 2019

The survey found: “Close to 100% of bloggers promote their content on social media. While social media has value, organic reach has diminished , while tried and true stables like search engine optimization have become cool again: “But year after year, more bloggers are more focused on SEO and email marketing.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. Content production to grow 25%. “58% 12% said increasing market share.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. The fact that media relations is harder does not diminish its value. Diminishing returns.

Media Relations 173

Media Relations Media Pitching Survey 173

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions). ” The prescription?

Writing 177

Writing Pitching Report Industry 177

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

NewsWhip

MAY 2, 2019

The post Here’s what drove engagement at the 2019 New York Auto Show appeared first on NewsWhip.

Data 60

Data Facebook Analytics Social Media 60

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Don’t fret — your brand already has the know-how from other social media strategies.

Video 120

Video Analytics Customer Service Content Marketing 120

5W PR

APRIL 28, 2022

Before executing a marketing strategy, a business needs to have a proper foundation. Their website, social media accounts, and content should be in proper order. It is through digital media channels that a business can generate viable leads. Focus on Content Marketing. Fierce Competition.

Marketing 88

Marketing Government Guidelines Education 88

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR 20/20

DECEMBER 13, 2018

The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers. In total, we plan to have 40+ speakers at MAICON 2019.

Conference 56

Conference Marketing Groups SEO 56

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60