Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Dates: June 9-12, 2019. Dates: October 20-22, 2019. Dates: September 3-6, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Agility PR Solutions

DECEMBER 17, 2018

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Social Media 123

Social Media Trends Media Advertising 123

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. In 2019, beauty brands will win by: Creating online meets offline brand experiences.

Brand 74

Brand Branding Instagram Fashion 74

Agility PR Solutions

MARCH 15, 2020

billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already decreased by 4 percent in 2019 over the […]. The post What’s trending in 2020—and how can brands best adapt? Estimates are that the current 3.6 appeared first on Agility PR Solutions.

Trends 78

Trends Brand Branding Analysis 78

NewsWhip

OCTOBER 10, 2019

What’s trending now for upcoming holidays? The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2018 Engagements to Holiday Trends Content on Pinterest. 2018 Engagements to Holiday Trends Content on Pinterest. Katherine Ellis.

Pinterest 113

Pinterest Trends Comparison Data 113

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Looking ahead, we should expect more brands to follow suit.

Trends 106

Trends Social Media YouTube Storytelling 106

Communications Conversations

JUNE 25, 2019

My topic: Social media trends. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019. And, unlike other trend posts, I tried to put a little context and meaning behind my predictions. 8 Social Media Trends to Watch for the Rest of 2019 from Arik Hanson.

Social Media 107

Social Media Trends Case Study Media 107

Critical Mention

NOVEMBER 29, 2018

And 2019 figures to be more of the same. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems.

Analytics 105

Analytics Data Trends Marketing 105

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. Customer experience is king. The hybrid cloud expands.

Trends 182

Trends Privacy Technology Data 182

Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. Don’t Miss the Data Bus When asked about their top communications goals, the PR pros and CEOs surveyed agreed that brand differentiation was important, with increasing sales topping the CEO lists.

Technology 66

Technology Trends Survey Report 66

NewsWhip

AUGUST 18, 2022

Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July. Key learnings from July’s brand coverage . The key difference?

Brand 78

Brand Branding Employee Trends 78

Agility PR Solutions

DECEMBER 17, 2019

Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers.

Data 78

Data Brand Branding Study 78

NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.

Instagram 130

Instagram Facebook Brand Branding 130

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Transparency. Closed groups. Employee advocacy.

Social Media 61

Social Media Trends Media Instagram 61

NewsWhip

AUGUST 29, 2019

The post Top back to school social trends in 2019 appeared first on NewsWhip.

Trends 106

Trends Journalism Brand Branding 106

Agility PR Solutions

NOVEMBER 27, 2018

Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable and effective for strengthening brand positioning, building engagement and generating qualified leads.

Content Marketing 78

Content Marketing B2B Trends Marketing 78

Agility PR Solutions

MARCH 27, 2019

The 39th annual Natural Products Expo West is now behind us, and, with more brands taking part than ever before, it proved to be one of the most successful in the event’s history. For those who didn’t attend, try to imagine walking through football fields of never-ending aisles with products from your favorite brands, and […].

Trends 60

Trends Brand Branding Analysis 60

NewsWhip

JUNE 6, 2019

The post 5 content marketing trends to adopt in 2019 appeared first on NewsWhip.

Content Marketing 104

Content Marketing Trends Marketing Brand 104

Agility PR Solutions

JANUARY 9, 2019

Markets such as healthcare, retail and construction—ones that have historically been slower to evolve—are now embracing innovation to better serve their clients, meet business goals and increase the value of their brand. The post AI’s infiltration and other 2019 trends comms pros need to know appeared first on Agility PR Solutions.

Trends 74

Trends Healthcare Construction Retail 74

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Agility PR Solutions

MARCH 3, 2019

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions.

Data 128

Data Trends Marketing Industry 128

PR 20/20

OCTOBER 23, 2018

To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report. With this information, we are poised to make 2019’s content marketing strategy the best year yet. Seeing a trend here? But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 70

Trends Ethics Survey Data 70

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. What do you have to add with your eye on 2019? It All Starts with a Plan. The State of the Industry. We’d love to hear more.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Agility PR Solutions

NOVEMBER 29, 2018

The post Looking ahead to 2019—why brands are doubling down on e-commerce appeared first on Agility PR Solutions.

Brand 81

Brand Branding Trends Publicity 81

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game? The annual […].

Brand 65

Brand Branding Consumer Industry 65

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

Agility PR Solutions

DECEMBER 8, 2019

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. The remaining brands in the top 10 for the industry […].

Industry 78

Industry Brand Branding Study 78

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. By being authentic.

Consumer 78

Consumer Trends Sports Technology 78

Agility PR Solutions

DECEMBER 20, 2021

billion—more than doubling in size from 2019. With the market only expected to grow, it’s critical for brands and influencers to understand how its growth, along with the trends we saw in […]. The post What does 2022 have in store for influencer marketing? Here are 5 predictions.

Marketing 168

Marketing Trends Brand Branding 168

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Agility PR Solutions

FEBRUARY 27, 2019

consumers play hard to get, but once brands secure their trust, the majority of U.S. The company’s inaugural global report, Closing the CX Gap: Customer Experience Trends Report 2019, examines the gap between consumers’ and marketers’ perception of CX […]. The post Trust is the holy grail—once brands secure it, U.S.

Consumer 74

Consumer Brand Branding Survey 74

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399