Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Dates: June 9-12, 2019. Dates: October 20-22, 2019. Dates: September 3-6, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Agility PR Solutions

DECEMBER 17, 2018

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Social Media 124

Social Media Trends Media Advertising 124

Agility PR Solutions

JANUARY 27, 2019

New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year. The post Nearly 40% of B2B tech brands will boost marketing budgets in 2019 appeared first on Agility PR Solutions.

B2B 141

B2B Marketing Brand Branding 141

Communications Conversations

JUNE 25, 2019

My topic: Social media trends. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019. And, unlike other trend posts, I tried to put a little context and meaning behind my predictions. 8 Social Media Trends to Watch for the Rest of 2019 from Arik Hanson.

Social Media 107

Social Media Trends Case Study Media 107

Critical Mention

NOVEMBER 29, 2018

And 2019 figures to be more of the same. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems.

Analytics 105

Analytics Data Trends Marketing 105

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Looking ahead, we should expect more brands to follow suit.

Trends 106

Trends Social Media YouTube Storytelling 106

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. Don’t Miss the Data Bus When asked about their top communications goals, the PR pros and CEOs surveyed agreed that brand differentiation was important, with increasing sales topping the CEO lists.

Technology 66

Technology Trends Survey Report 66

Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. Customer experience is king. The hybrid cloud expands.

Trends 182

Trends Privacy Technology Data 182

NewsWhip

AUGUST 29, 2019

The post Top back to school social trends in 2019 appeared first on NewsWhip.

Trends 106

Trends Journalism Brand Branding 106

NewsWhip

JUNE 6, 2019

The post 5 content marketing trends to adopt in 2019 appeared first on NewsWhip.

Content Marketing 104

Content Marketing Trends Marketing Brand 104

Agility PR Solutions

NOVEMBER 27, 2018

Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable and effective for strengthening brand positioning, building engagement and generating qualified leads.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Agility PR Solutions

MARCH 15, 2020

billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already decreased by 4 percent in 2019 over the […]. The post What’s trending in 2020—and how can brands best adapt? Estimates are that the current 3.6 appeared first on Agility PR Solutions.

Trends 78

Trends Brand Branding Analysis 78

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. In 2019, beauty brands will win by: Creating online meets offline brand experiences.

Brand 74

Brand Branding Instagram Fashion 74

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Transparency. Closed groups. Employee advocacy.

Social Media 61

Social Media Trends Media Instagram 61

Agility PR Solutions

JANUARY 9, 2019

Markets such as healthcare, retail and construction—ones that have historically been slower to evolve—are now embracing innovation to better serve their clients, meet business goals and increase the value of their brand. The post AI’s infiltration and other 2019 trends comms pros need to know appeared first on Agility PR Solutions.

Trends 77

Trends Healthcare Construction Retail 77

Agility PR Solutions

MARCH 27, 2019

The 39th annual Natural Products Expo West is now behind us, and, with more brands taking part than ever before, it proved to be one of the most successful in the event’s history. For those who didn’t attend, try to imagine walking through football fields of never-ending aisles with products from your favorite brands, and […].

Trends 60

Trends Brand Branding Analysis 60

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 70

Trends Ethics Survey Data 70

PR 20/20

OCTOBER 23, 2018

To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report. With this information, we are poised to make 2019’s content marketing strategy the best year yet. Seeing a trend here? But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Agility PR Solutions

MARCH 3, 2019

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions.

Data 128

Data Trends Marketing Industry 128

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. What do you have to add with your eye on 2019? It All Starts with a Plan. The State of the Industry. We’d love to hear more.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Agility PR Solutions

DECEMBER 17, 2019

Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers.

Data 78

Data Brand Branding Study 78

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Copyblogger. SCHEDULE A DEMO.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. We extend that experience and value to our current clients and those we’ll be signing in 2019.

Trends 45

Trends Google Crisis Management Data 45

Agility PR Solutions

DECEMBER 20, 2021

billion—more than doubling in size from 2019. With the market only expected to grow, it’s critical for brands and influencers to understand how its growth, along with the trends we saw in […]. The post What does 2022 have in store for influencer marketing? Here are 5 predictions.

Marketing 172

Marketing Trends Brand Branding 172

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. By being authentic.

Consumer 78

Consumer Trends Sports Technology 78

Communications Conversations

JANUARY 15, 2019

I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. Final trend : Recruitment marketing pressures will continue to mount.

Government 74

Government Employee LinkedIn Insurance 74

Agility PR Solutions

JANUARY 2, 2020

The post Previewing the 2020 workplace—10 emerging global talent trends for the year ahead appeared first on Agility PR Solutions.

Trends 88

Trends Training Employee Brand 88

Agility PR Solutions

NOVEMBER 29, 2018

The post Looking ahead to 2019—why brands are doubling down on e-commerce appeared first on Agility PR Solutions.

Brand 84

Brand Branding Trends Publicity 84

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game? The annual […].

Brand 66

Brand Branding Consumer Industry 66

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

NewsWhip

AUGUST 18, 2022

Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July. Key learnings from July’s brand coverage . The key difference?

Brand 78

Brand Branding Employee Trends 78

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. The “trends” that worked so well, they’re sticking around for another year at least. Shoppable Posts.

Social Media 66

Social Media Trends Pinterest Instagram 66