ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. The issues drove headlines more broadly, across business and top-tier technology media. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Or thereabouts. Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Agency 40

Agency Consumer Media Software 40

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Cision announced its earnings for the second quarter of 2019 in early August. Cision had a better first quarter in 2019 growing both revenue and profit. 6) Picks from the PR tech vendor blogs.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Sign up here.

Software 104

Software Analysis Data Tools 104

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. It was published by Leeds Beckett University at the Euprera Congress 2019. Broom, David M.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Karen Hao, AI Reporter, MIT Technology Review. Norton & Company, 2019). Is This AI? Visit www.MAICON.ai

Conference 77

Conference Case Study Marketing Analytics 77

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Full report: 2019 Global State of the Media Report by Cision (reg. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters. So, what’s PR to do about it?

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. More MAICON Speakers to Come.

Conference 56

Conference Marketing Groups SEO 56

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 5) Picks from the vendor blogs and PR trades. Here we go….

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 Create Your Competitive Advantage.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Do you have a PR strategy?

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 64

Internal International Data Media 64

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 52

Financial Conference Agency Resources 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 Create Your Competitive Advantage.

Conference 40

Conference Marketing Analytics Case Study 40

Mindful Marketing

JANUARY 23, 2021

Chief Logistics Officer: a degree in mechanical engineering; two executive MBAs; completed supply chain programs from the Massachusetts Institute of Technology and Stanford University ​ ​ This list could include several other Anheuser-Busch executives, with equally impressive pedigrees, all of whom appear on the company’s website.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

FEBRUARY 15, 2020

58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. 63% said external advertising media and digital agencies. Content production to grow 25%. “58% Tech skills gap persists.

Study 78

Study Marketing Brand Branding 78

Stephen Waddington

MARCH 10, 2019

Advertising Value Equivalent (AVE) is not an indicator of PR performance in any way whatsoever. The law making process cannot keep pace with the speed of technological change and the growth of platforms and digital markets. The next session at 6.30pm GMT, Tuesday, 19 March is on advanced blogging techniques. ??

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

JULY 23, 2019

DH: North Highland is a global consultancy that delivers expertise in customer experience, business transformation and technology. My team has purview over our website, paid advertising, marketing automation, social media, mobile and analytics. One publication or blog you read regularly is… (DH) Wired Magazine.

Marketing 67

Marketing System Groups Analytics 67

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. UI getting better.

Case Study 118

Case Study Software Data Web 118

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019. Artificial Intelligence for Advertising 101. We hope to see you in July 2019! There’s a conference for that, and you’re invited.

Conference 45

Conference Marketing Case Study Hotels 45

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Here’s how to pitch this blog.

Survey 78

Survey Media Relations Report Media 78

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40