Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

OCTOBER 12, 2018

On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. ” — Robert Reich , former U.S. Secretary of Labor.

Conference 110

Conference Internal International Storytelling 110

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). 2018 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. We had so many opportunities to build those media moments and we’ve lost those opportunities. Then the biggest project was countering Islamophobia and Islamophobic rhetoric.

Ethics 69

Ethics Storytelling Communications Training 69

PRSay

FEBRUARY 14, 2019

school received during 2018. Platform,” as in social media site or other opportunity to express oneself. ” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Marie, Mich., Some highlights: “Wheelhouse,” meaning an area of expertise.

Writing 143

Writing Storytelling Reputation Social Media 143

Sword and the Script

JUNE 30, 2021

“This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. Blog: Code of PR Ethics?

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Date: March 21, 2018. and the Social Shake-up in May in Atlanta. ContentTECH Summit. Dates: April 8-10, 2019. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

The Proactive Report

APRIL 2, 2018

Storytelling. The PR Measurement Course with a Custom Google Analytics Dashboard launches Wednesday, April 4, 2018. The post 3 Reasons PR Pros Should Embrace Analytics appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Get your name on the list.

Analytics 100

Analytics Analysis Google Storytelling 100

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Engagements to Halloween content in 2018.

Web 116

Web Data Trends Brand 116

Stern + Associates

OCTOBER 10, 2023

According to award-winning author Johann Hari , the causes range from our devices, email and social media to even the air we breathe. In today’s world our ability to focus is constantly being diminished by external forces. The impacts, he says, creep into every part of our lives, from home to the office.

How To 62

How To Film Interviews Employee 62

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Social media strategy. Handpicked Related Content. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Also see these related posts: Is Media Relations Getting Harder? Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 74

Corporate Communications Survey Employee 74

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

The Resolution Blog

OCTOBER 15, 2019

GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. As a result, the email performed 241% better than similar PathFactory email campaigns and turned into a PR opportunity as they received a lot of love from the brand’s audience all across social media. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Solo PR Pro

DECEMBER 27, 2022

The visibility plan resulted in being featured in several publications, including PR Week, PR Daily, PR News and Medium, D CEO, as well as increasing our social media presence by 150%. Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. By Alise Edgcomb, Vice President, Beauty & Wellness.

Brand 74

Brand Branding Instagram Fashion 74

Cision

APRIL 7, 2015

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Native advertising spending will grow from $8 billion in 2015 to $21 billion in 2018.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. billion daily active users.

Report 81

Report YouTube Privacy Web 81

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

MARCH 21, 2019

Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Storyteller. In 2018, we spent more than 3.5 It’s here I think an important distinction must be made. likes, retweets, followers, etc). It’s the nature of our modern world. Soothsayer. hours on them.

Technology 100

Technology Communications Training Newspapers 100

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Data analyst. Email specialist. These (and more!) Measurable.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

JANUARY 21, 2018

That’s a rare combination in 2018, which is unfortunate. Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. I have been a fan of his work for a while now (always have to share his videos with my social media classes).

Brand 42

Brand Branding Film Social Media 42

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

SEPTEMBER 25, 2018

In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. Organic social media is getting harder too.

Survey 71

Survey Trends Communications Storytelling 71

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Using Influencers in your Social PR Campaign. Engagement Stats.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The media scored as the least-trusted global institution, with social media and search engines following closely behind. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers.

Brand 69

Brand Branding Sports Consumer 69

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Articles, seminars, publicity, and social media updates. Credit: Wikimedia) Brand Positioning: The Rebel Yell Statement Copywriter Kevin Rogers published this simple yet effective script to improve your storytelling , the Rebel Yell statement, named after the legendary rock anthem by Billy Idol.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 119

Survey Measurement Public Affairs Storytelling 119