Doctor Spin

DECEMBER 20, 2023

2018, October 24). For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals don’t have to know anything about web design, art direction, or UIX.” “To 2018, October 24). 1 Holbus, J. Linkedin.com.

Brand 52

Brand Branding eBook Resources 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ].

Technology 67

Technology Advertising Advertising Community 67

PR 20/20

NOVEMBER 30, 2022

Or use these events to drive media relations and community conversation. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018. However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018. >>

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. 2) Public relations and complex value propositions. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 100

Case Study B2B Study Marketing 100

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke (EMD): January 2018 — celebrating five years this month! I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. Elisa Smith, senior communications consultant. When did you become a solo PR pro?

Agency 108

Agency Travel Groups Community 108

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

APRIL 30, 2019

Agility PR Solutions was rated by its users as the too media and influencer database for contacts in a report titled, “Momentum Grid for Media and Influencer Targeting | Spring 2019” by G2 Crowd. NASDAQ: INOD), which turned a profit in 2018 for the first time in several years according to its income statements on Yahoo Finance.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). The rest are unsure.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. So welcome to the world of PR & Marketing on social media which is here to stay! “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Earned Media. That’s earned media.

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Doctor Spin

DECEMBER 20, 2023

2018, October 24). For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” PR professionals don’t have to know anything about web design, art direction, or UIX.” “To 2018, October 24). 1 Holbus, J. The Three Cs of Personal Branding.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Full report: 2019 Global State of the Media Report by Cision (reg. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. This past year, we saw the addition of numerous generative AI integrations into media outreach tools, and I think that’s only the beginning. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 21) Traffic from media coverage outperforms other sources.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. She also supports programming for 10 social media channels. There’s a PR tech question in there too!

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 11, 2018

“I could predict less importance on social media significance and higher confusion about AI; however, they take a back seat to the current political climate that has segued into marketing. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. “2020’s news cycle was incredibly complex, unpredictable, and competitive – posing a great challenge to media relations and thought leadership initiatives.

Marketing 174

Marketing Employee Content Marketing Training 174