Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Presspage

JULY 25, 2018

As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Teach your clients Whether your clients are internal or external, teach them how releases are used today, Telisman says. A lack of contact information lends unreliability to your entire press release.

Wikipedia 103

Wikipedia Writing Video Report 103

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

JANUARY 20, 2018

Earned Media Poised for New Prominence in 2018 [UML]. A page within the printed report document triggered the experience for investors.”. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. 2) Public relations and complex value propositions.

Case Study 100

Case Study B2B Study Marketing 100

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? This may seem like an obvious thing to point out, but with the increasing importance of online content over print, not just for social amplification but also for SEO and long tail impact, does your PR data include a log of the URL itself?

Data 120

Data Measurement Examples Tools 120

Sword and the Script

SEPTEMBER 19, 2017

” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? – print advertising. 8) If a law firm decided to increase its marketing budget by 10% in 2018, how would you recommend they invest it? I would cut: – Social media. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018.

Reputation 85

Reputation Technology Tools Data 85

Mark My Words

FEBRUARY 15, 2021

Itoje, who went to Harrow School on a rugby scholarship, is supported in his activism by Roc Nation Sports International, a sub-division of Jay-Z’s agency, just like Rashford during his free school meals campaign. It wasn’t until August 2018 that the organisation’s social mission crystallised.

Sports 60

Sports Government Agency Pitching 60

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

Media 102

Media B2B Groups Conference 102

Contently - Strategy

SEPTEMBER 21, 2018

According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Using too many tools. Clearly, choice is not an issue.

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. Brand value can be measured by a variety of media channels including broadcast, print and social. In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns.

Media 73

Media Google Measurement Print 73

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. in 2019, reaching a record $4.5 PR takes on content and SEO duties.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. It provides monitoring for print news, online news, broadcasts, podcasts and social media. They have a couple of hundred international customers already. Both come with experience in this vertical. Truescope product overview.

Tools 161

Tools Media Software Analysis 161

Maxim Behar

SEPTEMBER 4, 2023

This is not possible in print, on TV or radio stations. He studied international economics at the University of Economics in Prague, Czech Republic, and leadership skills at the Harvard Kennedy School, as well as a course with legendary coach Lou Tice at the Pacific Institute in Seattle, USA.

Social Media 52

Social Media Media Writing Web 52

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111

ZudePR

MAY 22, 2018

Eg, Monday May 21st 2018. Use italics to express thoughts/internal dialogue. Mark them when you print off your document, then run a ctrl f and sub in alternatives. If you’re telling someone: “My dad went to the shop to get some milk…”, it’s lower-case “d”. Month, day, year, in that order. Depression, the. it, that and this.

Writing 95

Writing Google Comparison Government 95

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. In April 2018, the company was thinking about how it’s going to reshape its future. marketers, PR, IR and internal communications professionals?to to drive more successful programs.”.

Marketing 64

Marketing Pitching Corporate Tools 64

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. That was in 2018 and it still isn’t up to this day, heartbreakingly. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. This is what my 2018 looks like: What do we see above? Predictive analytics is the epitome of data-driven PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

APRIL 5, 2017

It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Chris Lynch: Is print media dead? Chris Lynch: How do you think the state of the media will unfold in 2018? This is a badge to readers and there must be constant calibrations. Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225