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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you see PR & content marketing evolving in 2018?

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2018 in Review: Looking Back on a Year in Issues & Trends

PRSay

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. about the pros and cons of a 40-hour workweek.

Trends 110
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand.

Publicity 126
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. More and more crisis communication events that interrupt the general flow of work in our area. 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey.

Survey 130
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Impact of COVID-19 on NHS comms

Stephen Waddington

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Our Ultimate List of the Best PR Tools for 2018. Crisis management. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. Handpicked Related Content.