Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

Brand 109

Brand Branding Publicity Crisis Management 109

Melissa Agnes

MAY 4, 2018

One of my Crisis Ready Rules, taken from my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , is: One poor statement (or tweet) can undermine an entire crisis management strategy. — Parag Agrawal (@paraga) May 3, 2018. — Parag Agrawal (@paraga) May 3, 2018. Crisis Ready.

Crisis Management 100

Crisis Management Crisis Twitter Video 100

PR News

OCTOBER 31, 2017

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

Trends 127

Trends Blogging Crisis Management Corporate 127

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” We’re rethinking corporate crisis. CRISIS SIMULATION.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. It is true that crisis management is a crucial part of public relations. Handpicked Related Content. Media relations is a subset of PR.

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Crisis Management B2B Reputation Advertising 238

Onclusive

JANUARY 25, 2019

Date: March 21, 2018. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. 2019 Conferences include the Crisis Management Conference in Miami in February, the PR Measurement Conference in April in Washington, D.C., PRWeek Awards.

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Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Notably, Japan stands as a leading country with a significant number of publications across diverse categories, boasting approximately 4,000 media titles in 2018.

Marketing 106

Marketing Newspapers Print Local 106

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

Melissa Agnes

FEBRUARY 1, 2018

Crisis Ready Rule: Emotion always overpowers reason. The good news, is that when your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it, making it invincible. Was Crock-Pot Crisis Ready? — The Crock-Pot® Brand (@CrockPotCares) January 24, 2018.

Crisis 177

Crisis Crisis Management Viral Twitter 177

ImPRessions - Crenshaw Communications

JUNE 5, 2018

While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse. Not only is this episode considered textbook crisis management , but it also boosted Tide’s brand exposure.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

MAY 15, 2019

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0.

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Reputation Airlines Automotive Software 245

Reputation Us

OCTOBER 4, 2021

This can create a crisis management situation. ReputationUs can partner with our company to manage a crisis and/or develop talking points and train your executive team to speak confidently on touchy topics. Is it even possible to remain apolitical on topics like pandemic considerations, social justice or climate change?

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Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

This can create a crisis management situation. ReputationUs can partner with our company to manage a crisis and/or develop talking points and train your executive team to speak confidently on touchy topics. Is it even possible to remain apolitical on topics like pandemic considerations, social justice or climate change?

Reputation 78

Reputation Crisis Management Employee Government 78

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Herbert Schmertz (1930-2018) introduced the idea of corporations fighting criticism and espousing principles with his creation of the “advertorial” in the 1970s. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. As the story goes, he had hair care client Toni Co.

Corporate 178

Corporate Mobile Energy Public Affairs 178

5W PR

JANUARY 8, 2019

As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. Marketing Myth #4 : PR is only for crisis situations. While crisis management is one of the functions of PR, it’s a lot more than that. The idea that PR only comes in when the going gets tough is false.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

PRSay

OCTOBER 21, 2019

There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. The entire community of Paradise was devastated in the fall of 2018. Be kind and be authentic.”.

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Conference Crisis Community Internal 104

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! We’re hosting the opening night!

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Conference Crisis Management Survey Big Data 66

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Crisis Management in the Digital Age. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Voice Search / AI. If so, you’re now among the estimated fifty percent of households in the U.S.

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Trends Google Crisis Management Data 45

PR News

FEBRUARY 14, 2019

Three editions of PR News’ Salary Survey (2018, 2017, 2016) show the majority of PR pros are “either satisfied” or… Continued. Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say.

Survey 91

Survey Blogging Marketing Crisis Management 91

Stephen Waddington

JULY 11, 2018

I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. It’s essential for reputation monitoring and crisis management. Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career. More than 100 students graduated in this year's cohort.

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Analysis Ethics Technology Crisis Management 60

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. there’s a lot you can do to prepare for a crisis.

Trends 60

Trends Media Report Technology 60

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. I’m on the front lines helping drive messaging, strategy and crisis management.

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Social Media Media Corporate Resources 102

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. The mere fact that it’s easier than ever to piggyback on trends means it’s incumbent on PR and communications pros to occasionally shift their thinking on pitching to stand out from the crowd. . Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Scandal: 2018: Not informing the users of a massive data breach. At least in an actual interview, there’s a chance for the CEO to seem like there’s blood coursing through his veins. Apology accepted? Not accepted. After getting grilled by Congress, he “retired” with golden parachute intact. CEO Mark Zuckerberg, Facebook.

Interviews 170

Interviews Media Training Training Video 170

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

Case Study 231

Case Study Writing Pitching SEO 231

Stephen Waddington

JULY 28, 2019

It would be unusual for a journalist to be able to walk into a senior role, for example, and deliver a public consultation or a crisis management plan. There are 73,000 journalists working in the UK in 2018 according to the National Council for the Training of Journalists. There are lots of transferable skills.

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Journalism Publicity Crisis Management Training 74

Reputation Us

OCTOBER 27, 2021

A 2018 global study by London-based Pentland Analytics, Reputation Risk in the Cyber Age , study compared UK telecommunications firm TalkTalk with US home-improvement retailer Home Depot after they were hacked. How did the reputation decline affect financial performance? Understand the Total.

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Reputation Financial Telecommunications Employee 88

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? Q: The 2018 PRSA conference is coming up in October in Austin. He has presented seminars on change management at several conferences and universities over the past 15 years.

Interviews 79

Interviews Ethics Conference Leadership 79

Reputation Us

OCTOBER 27, 2021

A 2018 global study by London-based Pentland Analytics, Reputation Risk in the Cyber Age , study compared UK telecommunications firm TalkTalk with US home-improvement retailer Home Depot after they were hacked. How did the reputation decline affect financial performance? Understand the Total.

Reputation 78

Reputation Financial Telecommunications Employee 78

Mark My Words

JUNE 7, 2022

Heard previously said she had to ‘fight’ to retain her role as Mera in the sequel to the 2018 superhero film Aquaman, and that she has been cast in only one other film in the last two years. ‘From a reputation-management perspective, there can be no winners,’ he said. ‘They´ve bloodied each other up.

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Film Financial Crisis Management Crisis 60

Sword and the Script

DECEMBER 20, 2022

” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. 2018: 20 Insightful PR and Marketing Predictions for 2018. AI-enhanced writing platforms like Grammerly and Wordtune seem dated in comparison to ChatGPT, which generates high-quality written materials quickly and accurately.

Marketing 189

Marketing Content Marketing Data Social Media 189

Deirdre Breakenridge

JANUARY 3, 2018

What are your goals for 2018 and what tools, skills and roadmap will get you there? The four books that made me go Hmmm and will make you do the same in 2018 are: The Opposable Mind by Roger Martin, The Agony of Decision by Hello Fred Garcia, The Power of Habit by Charles Duhigg and The Miracle Morning by Hal Elrod.

Crisis 0

Crisis Journalism Hotels Case Study 0

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 9) Crisis management grows exponentially.

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Marketing Content Marketing Crisis Management Data 102

Flatiron Communications

MARCH 18, 2018

I therefore am surprised, if not dumbfounded, how Facebook — a company so fixated on its public image — has again found itself at the center of a public firestorm sparked by an employee tweeting about the most consequential crisis in the company’s history. Peter Himler (@PeterHimler) February 26, 2018. Lesson learned?

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Facebook Employee Crisis Journalism 44

Flatiron Communications

NOVEMBER 28, 2018

Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”.

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Facebook Public Affairs Crisis Crisis Management 44