Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management. Our dedicated through leadership content strategy and campaign efforts are just getting off the ground.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. Date: March 21, 2018. Content Marketing Conference. Dates: September 3-6, 2019. Location: Cleveland, Ohio.

Conference 256

Conference Content Marketing Marketing Internal 256

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Content marketing. Handpicked Related Content. Myth #3: PR is not the same as media relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

5W PR

JANUARY 8, 2019

Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools. As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. Content marketing is the new buzz marketing term – and for a reason.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Crisis Management in the Digital Age. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Content Marketing. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45