Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. billion pieces of content published globally during the calendar year of 2018.

Media 268

Media Data Google Report 268

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 93% of journalists want pitches by emails; 69% do not want phone calls; this has been fairly constant for years now.

Survey 170

Survey Media Relations Pitching Media 170

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. 7) Picks from the PR trades and vendor blogs. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Mora Communications

JANUARY 3, 2018

Work with your PR representatives to define your stories and pitches. It’s important to consider all of these facts when developing your pitches. 2018 PR Campaign Blog | Copyright © Mora Communications Inc. The post How To Successfully Work With Your PR Firm in 2018 appeared first on Mora Communications.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. Shonali’s PR Virtuosos, blogs, etc.). The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET.

Measurement 40

Measurement Nonprofit Education Social Media 40

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral.

Advertising 178

Advertising Advertising B2B Reputation 178

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. This is the number one skill CMOS are looking for in 2018. You should be able to track what happens with the content in your blog and newsroom. A social media management dashboard. Again, there are many available to pick from.

Tools 207

Tools Analytics Google Measurement 207

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Is better data usage and insights part of your strategic objectives for 2018? When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 3) Top challenges facing reporters.

Survey 103

Survey Report Media B2B 103

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. There’s a lot of competition and everything isn’t a pitch. PR pitches reporters because they work for a publication with an audience. Content marketing means, running your blog, or whatever you choose as your platform like a publication. Be more strategic.

Media Relations 113

Media Relations Media Survey Pitching 113

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. See this earlier post for tips on reactive media pitching. Start an executive blog. But be sure to blog regularly and consistently, adding real value for audiences. Use targeted video.

Video 160

Video Banking Data Software 160

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

OCTOBER 11, 2017

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The project will reinforce the 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. How to submit a pitch. The CIPR is 70 next year. Celebrating a special anniversary.

Writing 111

Writing Guidelines Community Pitching 111

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. The quality of the pitch itself has degraded over the last few years. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. PR is all about differentiation, so a blog or personal website is a good way to stand out. It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client.

How To 189

How To Nonprofit Interviews Privacy 189

Doctor Spin

DECEMBER 4, 2023

2018, August 6). Doctor Spin | The PR Blog. Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative. Please support my blog by sharing it with other PR- and communication professionals. 2018, August 6).

Media 52

Media eBook Viral Construction 52

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. billion in 2018, which is “represents double-digit growth from the prior year.” Pitches should be personal and relevant. Here we go….

Software 106

Software Reddit Marketing Survey 106

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 96

Survey Journalism Study Pitching 96

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. This is what my 2018 looks like: What do we see above? What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Stephen Waddington

NOVEMBER 21, 2017

I’ve published an article and deck about the outlook for public relations and social media in 2018. Dr David Weinberger will deliver the inaugural Sir Stephen Tallents lecture as part of the CIPR’s 70th anniversary celebrations in 2018. The lecture takes place in London on 14 March, 2018. We received almost 100 pitches.

Local 61

Local Twitter Social Media Blogging 61

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. It’s that time of year, when thoughts turn to planning for 2018. Traditionally our business has been focused on pitching press releases to media, but it’s changing rapidly. #8 You know where to find us if you need help with your planning for 2018. 7 Creative.

Writing 106

Writing Publicity How To Measurement 106

PRSay

MARCH 30, 2018

In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users. People used to actively search for blogs to add to their news readers, just as many are now hunting down “best podcast” lists to lengthen their playlists. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Pitching 92

The Proactive Report

JULY 20, 2016

What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). Or we should be) All we have to do is adapt our process so that every piece of content that gets published has a link back to our site, blog or newsroom in it.

Google 100

Google SEO Study Digital PR 100

PRSay

JUNE 13, 2019

Brightstone is one of approximately 750 active venture-capital firms in the United States which completed a combined total of 8,948 deals in 2018, investing more than $130.9 A successful pitch can make all the difference in attracting future investments. Visit his blog at stephendupont.co.

Enterprise 140

Enterprise Pitching Company Employee 140

Shift Communications

MAY 21, 2018

So far in 2018, 101.9 million news blogs have been published online, according to a search on media analytics tool Sysomos. Why Pitch News Under Embargo. Embargoes give your PR team time to follow up/convince press they should cover your story (over all the other ones they’re being pitched). million articles and 5.6

How To 68

How To Pitching Report Interviews 68