Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Salesforce’s 2018 “ State of Marketing ” report showed that high-performing marketing organizations are 1.5

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Blog: Code of PR Ethics? Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Brand humanization.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 150

Company Tools Technology Software 150

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Employee comms merger. Meltwater acquires Owler. Meltwater acquired Owler for $24.5

Pitching 89

Pitching Report Software Survey 89

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018.

Meeting 78

Meeting Government Energy Employee 78

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. That changed in 2018. 3 Ways PR and HR can Team up to Attract Talent.

Resources 77

Resources Creativity Publicity Local 77

Contently - Strategy

APRIL 17, 2019

When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. So if your team handles top-funnel content on a blog, maybe the group responsible for sales enablement content gets involved. By 2018, RBC had 22 teams creating content on the Contently platform.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 5, 2021

Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Content picks.

Software 154

Software Tools Print Technology 154

Barokas

NOVEMBER 28, 2017

So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad. PR Fail Level: Blame the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. In the early days, it was just blog posts and whitepapers. He’s also not afraid to speak his mind.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. What do you think is the role of internal communications in this polarizing environment? . 5) You seem to do a lot of international work. I love working on international projects.

Internal 70

Internal International Interviews Trends 70

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Communications Conversations

JULY 19, 2018

I was the lowest-ranking employee in Toro’s history to stand before the Board and make strategic recommendations, and this had less to do with how awesome I am – it was mostly attributed to being in the right place at the right time. Manager or Director of social media, and now manages a big team of social media specialists.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 176

Survey Marketing B2B Study 176

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But I won’t go into that now, we’ve already covered this in a previous blog post which you can read here.

Privacy 82

Privacy Brand Branding YouTube 82

PR 20/20

AUGUST 16, 2018

Kipp’s session focused on HubSpot’s 2018 marketing strategy, which puts customers at the center of all efforts. Marcus Sheridan ( @TheSalesLion ), Acclaimed International Keynote Speaker. “We You might be shocked to hear that only 15% of employees (worldwide) feel engaged at work. Subscribe to our blog.

Conference 40

Conference Leadership Agency Community 40

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Then set them on the path for promotion just as you would any White employee with great potential. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Sword and the Script

JANUARY 15, 2019

This year will mark the third anniversary for the business (though the blog will celebrate 10 years and some 700+ posts). So, you need a mix of internal and external PR help. Taking care of your employees helps too. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300.

Agency 77

Agency Leadership Corporate Training 77

PR in High Definition

MARCH 24, 2020

According to a study in 2018, reputation represents as much as 41% of the FTSE 100. You can’t possibly anticipate the reaction of every single employee to a data breach. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! Is this ridiculous? Well perhaps not.

Insurance 73

Insurance Insurance Reputation Policies 73

Sword and the Script

APRIL 27, 2019

Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. 77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. What influencers does PR use?

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. In April 2018, the company was thinking about how it’s going to reshape its future. marketers, PR, IR and internal communications professionals?to 6) Picks from the PR tech vendor blogs .

Marketing 63

Marketing Pitching Corporate Tools 63