Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Date: March 21, 2018. The 2019 conference will explore new challenges and opportunities facing the communication profession.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. Livestream goes mainstream.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” I’m blaming it on the blur that’s been time the last several months.

Internal 147

Internal International Tools Software 147

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 101

Survey Report Media B2B 101

Landis PR

MAY 30, 2023

According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. This trend is not limited to major media outlets. Local newsrooms are also experiencing reductions in staff.

Healthcare 52

Healthcare Media Pitching Local 52

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 110

Media Relations Media Survey Pitching 110

Stephen Waddington

JANUARY 12, 2019

PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. You may have spotted Sarah hustling agencies on Twitter to contribute to the list. Let me know what you think. It’s firmly a labour of love.

Case Study 62

Case Study B2B Healthcare Energy 62

Critical Mention

JANUARY 30, 2019

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

How To 60

How To Media Analytics Television 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MARCH 6, 2018

Any projects coming up in 2018 that you’re particularly excited for at Cargill? What kinds of trends did you notice in your hiring process? Then there are a lot of junior level folks who are pretty newly graduated or have had a year or two of experience at a small company or an agency. In finding the right skills.

Social Media 102

Social Media Media Corporate Resources 102

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. What would you like to see in 2018?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. I often wonder who’s mentoring the junior ranks in the agency world. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. If there’s a macro trend that stands out for me in this survey, it’s that content marketers are going to have to up their game significantly in 2018. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse….

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large. This is called leverage.

Agency 77

Agency Leadership Corporate Training 77

Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Understand trends of what journalists like covering repeatedly.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

APRIL 14, 2021

a search marketing agency. ” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. ” What will change for individual users.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Because many commercial email marketing tools are SaaS products which allow them to aggregate data – often analyzing millions of emails – and look at trends across their customer base. across 170 clients in Q4 2018 according to Epsilon; and.

Study 91

Study Marketing Data Analysis 91

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. 1) How would you characterize the state of marketing infrastructure in 2018? This is due in large part to the ease of implementation and the market’s trend toward the cloud.

Marketing 62

Marketing Technology Data System 62

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

DECEMBER 30, 2016

Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. I’ve started a very specific gratitude journal. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. Think low-cost airlines in their infancy. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. Robin Roberts _The Wall Street Journal. Rank 1-5 with 5 posing the greatest threat.). _

Media 41

Media Public Affairs Journalism Retail 41

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Let these trends influence your latest goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. Is that a break or a continuation of existing trends? Maybe it’s specific agencies that are working on real programs. What does that mean?

Brand 78

Brand Branding Media Government 78

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. Chris Lynch: We have a client with tractor trailers.

Report 225

Report Media Advertising Advertising 225