Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

AUGUST 1, 2022

However, 36% also said they will send more work to outside resources such as agencies and freelancers. Execution or “an extra pair of hands” is the top reason respondents say they hire an agency. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers.

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. But it’s time to add, update, and amplify for the 2018 season. Consider a PR agency. They may even face multiple job offers. So, how to find the perfect first PR job?

How To 189

How To Nonprofit Privacy Interviews 189

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Date: March 21, 2018. The 2019 conference will explore new challenges and opportunities facing the communication profession.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Talk to Us !

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. The 2018 JOTW Communications Survey from Frank Strong.

Survey 85

Survey Public Affairs Corporate Trends 85

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 155

Television Instagram Consumer Newspapers 155

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago. We have come far together.

Survey 114

Survey Ethics Leadership Financial 114

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Major Corporations. Corporations: 0.05%. Corporations: 5 out of every 10,000 followers engages with content. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” I’m blaming it on the blur that’s been time the last several months.

Internal 147

Internal International Tools Software 147

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Another way for B2B companies to distinguish themselves is to offer expert commentary on trending news — but not just neutral commentary. Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. But we’re all interested in keeping up with industry trends — and with continuously improving our craft.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

NewsWhip

DECEMBER 4, 2019

TRUE Global Intelligence is Fleishman Hillard’s research arm, tasked with highlighting the intelligence capability of the agency to clients and stakeholders. This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. APCO: trend analysis and geo relevance.

Analytics 78

Analytics Case Study Data Reputation 78

Communications Conversations

JANUARY 15, 2019

Or, what about the 2018 Edelman Trust Barometer that found business is more trusted than government and that 64% of people believe CEOs should take the lead on change rather than waiting for government to impose it. What I see here are three big trends coming together, and one large opportunity. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. It is available in PDF format with registration: How Brands Win in the Digital Economy: CMO Survey 2018.

Survey 85

Survey Marketing Exercises Study 85

Communications Conversations

FEBRUARY 12, 2018

As I joined the workforce, I remember talking to agency folks, and the singular mantra seemed to be how cool it was to work with Fortune 500 companies like Coca-Cola, Ford Motor Company and Johnson & Johnson. I just wonder if that’s still true today in 2018. I’ve worked for and with big corporate clients for years.

Company 60

Company Corporate Social Media Facebook 60

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. What would you like to see in 2018?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much.

Internal 69

Internal International Interviews Trends 69

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 The feature allows users to “discover new influencers and publicity opportunities and stay abreast of the industry trends and emerging issues that are discussed on podcasts.”.

Pitching 88

Pitching Report Software Survey 88

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. G2 Crowd provides a live and trending view of its grid with the most current data. It’s important to note this report is a snapshot in time and the rating can change.

Industry 85

Industry Media Technology Employee 85

The Hoffman Agency

MARCH 22, 2019

Nevertheless, with clear criteria in mind, we reached out to the show’s stakeholders and participants, trawled through all the information available to us, and systematically identified trends and interesting nuggets of information that would make for remarkable tales to tell. The result? We are extremely honoured to be part of it once more.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company says “users will be able to receive judgment-free feedback on their performances during practice media interviews; the technology will denote trends in filler word usage, eye contact” and body language.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 190

Writing Communications Marketing B2B 190