Shift Communications

OCTOBER 27, 2017

Implications for Marketing and Communications. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Twitter should remain a part of your digital marketing mix if major events, news, and conferences are part of your marketing mix as well. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Twitter 92

Twitter Social Media Media Conference 92

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Thought leadership” is one of those terms that makes marketers roll their eyes. Influencer Marketing. Contributor Marketing. The four PR trends for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Corporate 60

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. ” Yet Pepsi’s fast action helped stanch the outpouring of criticism that the commercial was tone-deaf and trivialized true social activism. It will be remembered primarily by marketing and PR professionals.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. billion over the next five years. The PR Industry Evolves Beyond Its Roots.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

SEPTEMBER 12, 2017

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above. Don’t miss these related posts: Social Media Strategists will be Gone in 2 Years.

Advertising 76

Advertising Advertising Social Media Marketing 76

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. LinkedIn Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Landis PR

AUGUST 9, 2021

Today, about 70 percent of adults use social media , so it would make sense to make social media your starting point. This is where influencer marketing enters. According to a 2017 survey of 4,000 social media users across the U.S,

Marketing 105

Marketing Advertising Advertising Social Media 105

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. It’s the foundation of marketing in 2017. As a business owner, you must be on social media. billion active social media users in the world.

Social Media 167

Social Media Media Local Pitching 167

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017. Read the full State of the Media Report. How does this affect PR? “The Follow me on Twitter.

Media 100

Media Video Mobile Report 100

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2

Report 100

Report Communications Analysis Television 100

Shift Communications

DECEMBER 29, 2017

The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . Shared Media As Defined By Marketing Experts. As PR professionals, we all work with media, whether it is paid, earned, owned or share, better known as PESO. State Of Social Media, 3Q 2017: Twitter Restates.

Government 60

Government Twitter Data Conference 60

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power. I’ll get to that. But first, let’s bust some myths.

Social Media 120

Social Media Media Measurement Advertising 120

5W PR

SEPTEMBER 26, 2018

If 2017 was the year of the influencer , where does that leave us now? The third annual Launchmetrics State of Influencer Marketing Report at the end of last year was clear: 88 per cent of industry professionals found influencer marketing strategies to effectively raise brand and product awareness. Enter the micro-influencers.

Social Media 79

Social Media Media Instagram Fashion 79

Shift Communications

NOVEMBER 8, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. What Should Marketers and Communicators Do? Vice President, Marketing Technology. User Growth.

Instagram 84

Instagram Facebook Social Media Advertising 84

Waxing UnLyrical

MAY 10, 2017

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. . — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. IR has a business focus.

Financial 88

Financial Measurement Communications Agriculture 88

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. In turn, this means that Facebook continues to have outsized influence on everything marketers and communicators do.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Average revenue per user fell significantly below $2 per user, the generally accepted standard of social network financial health: Looking Ahead: What It Means for Marketing and PR.

Twitter 84

Twitter Mobile Conference Analytics 84

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods.

Facebook 107

Facebook Video Mobile Advertising 107

Cision

DECEMBER 13, 2016

In fact, statistics show that just 19 percent of PR/communications people are involved when companies plan their marketing strategy. Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. That’s one principle you shouldn’t ignore in 2017.

Strategy 72

Strategy Blogging Pitching Engineering 72

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. Just as the email marketing world has had to evolve from “batch and blast” email messages to everyone to refined, segmented, and targeted communications, so must our public relations work also evolve.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now. User Growth.

Advertising 97

Advertising Advertising Facebook Social Media 97