Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results.

Trends 109

Trends Marketing Instagram Social Media 109

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Christopher Penn (@cspenn) May 17, 2017.

Publicity 166

Publicity Analytics Data Advertising 166

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MARCH 2, 2021

The second reason is to acquire customers. For example, to gain a foothold in a new vertical market or geography. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. Check out our services.]. The third reason is to accelerate growth. Did you know?

Company 156

Company Tools Technology Software 156

Communications Conversations

SEPTEMBER 12, 2017

.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. 12, 2017, it’s officially a dead internet phrase. And, as of Sept.

Retail 0

Retail Social Media Customer Service Twitter 0

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. 1) How did you get into marketing? .

Storytelling 85

Storytelling Brand Branding Customer Service 85

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? At times, working in a marketing department can feel like being on trial. Human Resources is uneasy about adopting an employee social media policy.

Marketing 87

Marketing Resources Technology Internal 87

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Customers cannot fall in love with just another face in the crowd.

Brand 149

Brand Branding Storytelling B2B 149

Communications Conversations

APRIL 27, 2017

” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR. Chancellor Jim (@ChancellorJim) April 5, 2017. Who says the CEO can’t also handle customer service? Chancellor Jim (@ChancellorJim) April 12, 2017.

Twitter 60

Twitter Customer Service Interviews Employee 60

Stephen Waddington

DECEMBER 30, 2019

PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). She always improves my work.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. From Google to Facebook to Yelp, what people say about your company matters.

Customer Service 61

Customer Service Writing Financial Local 61

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 198

Marketing Content Marketing Data Social Media 198

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. Internal data such as survey responses, call center data or customer service email data according to a company representative. It compares email data with social media data for Coca-Cola.

Internal 65

Internal International Data Media 65

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

OCTOBER 5, 2017

Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Chris Schmitt ( @ChrisSchmittEsq ), the Global Marketing Director at Pentair (formerly ERICO). Inbound Marketing Can Work In Any Industry.

Marketing 45

Marketing Engineering Resources Consumer 45

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Social Care Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Critical Mention

DECEMBER 18, 2017

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. It started out with a simple response to what the social media manager behind it calls “ an extremely dumb tweet.” Well done, CarMax.

Social Media 87

Social Media Media YouTube Creativity 87

Sword and the Script

JANUARY 16, 2024

That’s true in any market – and public relations (PR) is notwithstanding. Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. They’ve got 4.5

Software 146

Software Pitching System Analytics 146

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164