PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

PRSay

MARCH 19, 2018

Gordon , executive chairman of Ingredion Incorporated; and Deborah Wright , a board member at Voya Financial, Time Warner and Citigroup — discussed their excitement for a corporate world populated by inclusion-focused work cultures, while also outlining some of the new pressures and obligations that come with D&I.

Ethics 126

Ethics Internal International Employee 126

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 147

Financial Employee Leadership Training 147

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. Or what will happen when someone does?

Ethics 84

Ethics Employee Policies Video 84

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. billion dollars. one year ago.

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. How do you measure results? How often do you measure/share?

Blogging 87

Blogging Handbook Sports Internal 87

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

AUGUST 13, 2019

WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. based provider of briefings for corporate and government executives, for $71.8 8) June 13, 2017: L’Argus de la Presse. 9) June 19, 2017: Capital Acquisition Corporation III. 10) December 20, 2017: CEDROM-SNi.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. Other graphics from State of Social Media 2017 report. Social media should never ‘live’ in marketing. Equally alarming is that in the case of 64.7%

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. And here we go…here are the benchmarks from 2017. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

APRIL 9, 2019

2017: $91,000. Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and. 2018: $95,000.

Publicity 93

Publicity Survey Comparison Report 93

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

JANUARY 24, 2022

About 27 years ago, Maxim from proudly launching a one-man-show company in a one-room rented apartment of a friend to owning a leading Public Relations and Social Media company, is streaming like water; partnered with one of the largest international US-based PR corporations, Hill+Knowlton Strategies with hundreds of clients from all over the world.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Business Wire

OCTOBER 30, 2017

According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%. Once your holiday season is over it will be time to measure the success of your work. Use Business Wire’s customized distribution options to promote gifts by age and demographic.

Infographics 154

Infographics Travel Product Launch Video 154

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. 4) West Corporation rebrands as Intrado…but who was West? 1) OnePitch set to roll out premium offerings.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

MAY 20, 2019

Employees focused on an area that’s integral to their products, and they’ve been banging that specific drum since the 1970s. Patagonia (@patagonia) December 4, 2017. All anyone has to do in order to measure the commitment of Patagonia’s empathy in marketing is to follow the money.

Marketing 99

Marketing Guidelines Video Brand 99